PRLog - Feb. 12, 2014 - JOHANNESBURG, South Africa -- Bronwyn Oliveira, Brand Manager of Maxi’s, a family restaurant franchise that forms part of the Taste Holdings group, emphasises the importance of a good quality hamburger.
Whether you claim to be the king of burgers or the biggest burger franchise nationally, at Maxi’s we understand that a burger is not just a burger. It is not just a meal that fills the spot, it needs to appeal to all the senses, tantalise your taste buds, leave you happy and satisfied, and always wanting more.
Since Maxi’s was established 21 years ago, we’ve always said that our restaurants offer more than just a meal, we offer a food experience. This same philosophy applies to our burgers.
Our patties are 100% pure beef, square in shape and totally unique to Maxi's. In fact, we take such pride in our burgers that they are a licensed product, which means that all our restaurants only carry the official “approved”
To ensure we only serve the best burgers, we always use the freshest ingredients, which include crisp cos lettuce, firm tomatoes, and crunchy gherkins and onions. We also use our unique Maxi’s BBQ Basting which adds to the exact taste and flavour of our burgers, a specific amount of basting is used for each burger, so that it’s suited to any palate but still exclusive to Maxi’s, we also are very specific about the time we flame grill our patties, as well as when we baste. We’ve further mastered the ratio of lean and fat meat to ensure our square patties are just right for the griddle. Before plating the perfect burger, our freshly baked sesame rolls are slightly toasted before serving.
At Maxi’s we believe that a good burger - is a beautiful thing. To keep our happy and loyal customers’ burger cravings at bay, we offer many different mouth-watering types to choose from, which include the good old faithful’s, as well as a few more exotic options like a peri-peri steak burger as well as a variety of chicken burgers, and not to mention our world famous Dagwood.
Whether it is enjoyed as a quick dinner date with the family, or as a special occasion or celebration meal, Maxi’s offers a relaxed, casual dining experience with quick attentive service. And ourburgers are always a treat to eat.