Our past presidents had the skills to be influential in today’s email marketing industry. According to a recent consumer survey conducted by Campaigner Email Marketing, 21 percent of survey respondents believe that if all former presidents were in the workforce today, Bill Clinton could be named the “Great Email Marketing Communicator.”
“It’s amazing that these visionaries from centuries ago can still provide guidance and inspiration that is relevant today,” said Seamas Egan, Manager of Revenue Operations at Campaigner. “Consistent and segmented messaging, optimal planning and fostering loyalty are just some of the gems these leaders have provided us throughout the years, and businesses would be wise to embrace them.”
Following the footsteps of our country’s greatest leaders, Campaigner has developed its Presidential Guide to Email Marketing, including five tips from our nation’s most respected leaders, both past and present:
1. Run a Crafty Campaign
Strategy and preparation are key elements of success to any campaign—from presidential to email marketing. President George Washington once said, “To be prepared for war is one of the most effective means of preserving peace. (http://www.brainyquote.com/
2. Eliminate Swing Votes: Identify and Segment Your Constituents
Franklin D. Roosevelt famously said, “If you treat people right they will treat you right…ninety percent of the time.” It’s important to understand your audiences and what messages they will welcome and identify with. By segmenting your lists, you will ensure the best possible content is going to the right people: A Democratic campaign is going to be vastly different than a Republican campaign because they are very different audiences. Web content and structure also require segmentation, as you don’t want to send a CEO to a landing page designed for marketing managers. If executed properly and strategically, segmentation will ensure your constituents remain in your camp and not turn into swing voters.
3. Kiss the Baby! Make Them Pledge Allegiance to Your Company
Both politicians and email marketers alike understand the value of “entertaining.”
4. Stand at Attention: Incite Your Customers to Act
Bill Clinton said, “Being president is like running a cemetery: You’ve got a lot of people under you and nobody’s listening.” In this case silence is not golden – encourage your customers to stand up and take action alongside you. Provide solid, relevant content with a call-to-action in your email campaigns and in all of your social media interactions. If you have an outstanding newsletter but no call-to-action, the content may be ignored or worse, people may unsubscribe. Make it second nature for your audiences to cast their vote with “click” or “sign up here.”
5. Keep an Eye on Your Audience: Know What They Want to Hear
While appearing on the Letterman Show, President Barack Obama responded to future election plans with a quick reference to, “Vice President Oprah.” Like the president, you’ve got to keep your eyes and ears open to understand your audience and communicate with them effectively and with a sense of humor. Identify what interests your audience and keep them engaged – feel free to elicit feedback from them so you can adjust your strategy in order to deliver news and deals that they want to receive.
Take these tips from the United State’s most prolific leaders, and you can be as successful in your role as they were in theirs.
To see an infographic related to this press release please visit http://www.campaigner.com/
About the Presidents Day Email Marketing Survey Commissioned by Campaigner
The survey (http://www.campaigner.com/
Campaigner sales and marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Canada, Inc., an affiliate of j2 Global, Inc. (NASDAQGS:JCOM)
About j2 Global™
j2 Global, Inc. (NASDAQ: JCOM) and its affiliates provide Internet services through their two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax (http://www.efax.com/)