The founder, Fashion Director Dele Onabowu who is also the founder of the Miss Black Africa UK pageant explained the need for this pageant.
“I had been pondering over the idea for quite a while but it became inevitable after numerous requests from people, urging me to do it. The Miss Nigeria UK name had already been registered so I had to widen my scope to Europe.
Besides her main role of advocating for the needy, Miss Nigeria Europe will promote Nigerian Culture and Tourism, showing what the great nation has to offer.”
I have chosen to call it a charity pageant rather than a beauty pageant, mainly to stress that charity work will be the main role of the title holder and not just a part of her role.”