Hotel Chains Announce Major Investment In Aruba

Feb. 13, 2014 - PRLog -- Three major international hotel chains have announced multi-million dollar investment plans for Aruba, underlining the Dutch Caribbean island’s position as a world-class and developing tourism destination.

Hyatt Hotels and Resorts is to operate a new hotel in capital Oranjestad, with a new Hard Rock Hotel also opening close by , while Riu is to buy and rebrand the existing Westin Aruba Resort.

Hyatt’s plans are to operate an executive hotel under its Hyatt Place brand. This is a new generation of hotels, offering casual hospitality in a smartly-designed, hi-tech modern environment. The group already operates the Hyatt Regency Aruba in the main resort hotel area on Palm Beach.

The brand new Hard Rock Hotel is due to this year. Located near the capital Oranjestad, close to “old city” attractions it will enhance the beach landscape of Aruba. Featuring eco-friendly, sustainable energy construction elements, the hotel will include multiple restaurants, a casino and an entertainment experience exclusive to Hard Rock.

Meanwhile, Riu will close the Westin Aruba Resort on February 27 to implement a renovation and improvement programme costing up to US$60 million and expected to take around a year.

The property will reopen in 2015 under the Riu flag, becoming a sister property to the Hotel Riu Palace Aruba, the all-inclusive resort on Palm Beach.

For more information about Aruba, go to www.aruba.com

Note to editors: The Dutch Caribbean island of Aruba lies 15 miles north of the South American coastline, benefitting from year-round sunshine, an average temperature of 32 degrees and a cooling breeze. Located on the edge of the hurricane belt, with a nine mile stretch of award-winning pristine beach, turquoise seas, colonial Dutch architecture and a Latin vibe, Aruba is a delightful alternative Caribbean experience. KLM Royal Dutch Airlines operates to Aruba five times a week, with departures from 16 UK airports via its international hub at Amsterdam Schiphol. Thomson Airways operates weekly charter departures from London Gatwick from May to October. Leading tour operators offering packages to Aruba include Thomson Holidays, First Choice, Kuoni, Tropical Sky and Kenwood Travel.