Soundview to Host Interactive Webinar with Linda Richardson

PHILADELPHIA - Feb. 10, 2014 - PRLog -- Purchasing has become a core competency for clients. They evaluate their options against checklists they carefully develop. In this Soundview Live webinar, Changing the Sales Conversation, Linda Richardson helps you understand what is on their checklists and align your solutions with their business and personal priorities to help you win.

To engage clients today you must demonstrate that you know their world and that you are prepared with insights and ideas to add to what they already know. Richardson gives you five clear strategies and tools to help you do just that. You will create and shape opportunities, prepare and probe in an entirely new way, gain client consensus, and use sales process and tools to guide and accelerate closing. Learn more at http://www.summary.com/track/_/Changing-the-Sales-Conversation.

Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training business. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006 and in 2007 she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.”

Linda is credited with the movement to Consultative Selling, which is the cornerstone of Richardson’s methodology. Other innovations Linda has spearheaded in the sales training industry are: development of a comprehensive, integrated curriculum dedicated exclusively to sales, commitment to customization vs. generic training, and development of an interactive coaching-type training methodology. Her innovation in eLearning earned Richardson the Best Soft Skills Award from Elearning! magazine and Product of the Year for Richardson SkillGauge™ diagnostics from Customer Interaction Solutions magazine.

Attendees will learn:

•         Futuring to prepare for and anticipate customer needs.

•         Heat-mapping to use insights to focus and engage customers.

•         Value-tracking to connect your solutions to business outcomes and ROI.

•         Phasing to use sales process to forecast accurately and close.

•         Linking to reassert heart and trust into your sales conversations.

About Soundview Executive Book Summaries

Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.