Revel in luscious Lonavala with Goibibo’s ‘Go on India’ campaign

DELHI, India - Feb. 10, 2014 - PRLog -- Goibibo.com, India’s leading and fastest growing online travel portal, has cherry-picked the serene hill station of Lonavala as a part of its ‘Go on India’ campaign. The company has chosen to promote the lush green town of the Pune District. The ‘Go on India’ campaign promotes 500 scenic cities of the country and shares vital insights about the flora, fauna, tradition and culture of each city in focus. Furthering the campaign, Goibibo.com also offers 25% discount on hotels in the city empanelled with them.

Sanjay Bhasin, MD Goibibo.com said, “Lonavala is a very popular hill station in Maharashtra thanks to its natural beauty and regular references to it in Bollywood and other TV shows. It has always been a special attraction for Mumbaikars seeking a convenient weekend holiday in the hills. The idea of our campaign is to promote and create a buzz about the town for those beyond Mumbai and Maharashtra and attract more and more tourists from all over India to the tranquil hill station.”

Merely three hours away from the hustle bustle of Mumbai is the beautiful hill station of Lonavala. It is gorgeously landscaped and is at a height of 625 metres above sea level in the western region of the state of Maharashtra. The city was first discovered by a British official, Sir Elphinstone, the then Governor of the Bombay Presidency. The jaw-dropping setting of the town earned the name Lonavala which was derived from the Sanskrit word ‘Lonavali’, meaning caves. Plenty of caves like the Bhaja Caves, Bedsa Caves and the Karla Caves adorn the town.

The town is also famed as the ‘healthy resort’ because of its lush green and unpolluted environment and its pleasant climate throughout the year. It is also a very romantic getaway, monsoon being the best time to visit it. It has beautiful waterfalls and thriving lakes. Chikki, the hard candy sweet, is a specialty item in Lonavala and is famous amongst regular visitors of the town.

Goibibo.com initiated the ‘Go on India’ campaign to inspire travel enthusiasts to explore the splendour and diversity of India. Each day, a new code shall be released for one place and users can avail the special discounted rates using this code. The code for Lonavala is HOTLON.

About Goibibo.com:

Goibibo.com is one of the leading online travel sites in India that enables travellers to buy air tickets, bus tickets, hotels, holidays & car rentals. It is a part of the ibiboGroup and was launched in September 2009. Within a short span, Goibibo has trounced many contemporaries. Goibibo.com has strong technology enabling it to serve its customers fastest in the market. Speed and service are the core value differentiators of Goibibo.com. The platform enables a customer to search and buy in the fastest manner. Goibibo.com also has the fastest process for rescheduling, cancellation and refunds, thereby making it an unmatched consumer experience.