Search engine optimization is constantly breaking new ground and Google is constantly tuning its algorithms to obtain the most relevant results, while filtering out sites with poor quality or SEQers trying to beat the system. The tools Google uses are know as Penguin and Panda.
Penguin and Panda updates have seriously weeded out in those sites that, according to Google, are in violation of its Web Guidelines and best practices. Most of the affected sites were in violation, usually on purpose. The penalty, for a website, is virtual death. A few of the sites were caught up in this “weeding-out”
Basically there are three types of penalties:
Penalized – When your domain or site still exists, but can’t be found, even using very direct queries. This penalty may have been exacted by either the Google algorithm or, possibly by a Google Quality Engineer.
Deindexed – Your domain has been completely removed by Google. Then, Can be presented as banned.
Sandboxed – Your domain hasn’t been deindexed or penalized, but your Google directed traffic suddenly drops. If you’ve been Sandboxed, it means your links drop from page one on the search results to, say, page five. Or even further back.
What can you do? The first step is to find out if you have been penalized, deindexed or sandboxed. Use the Google Sandbox and Penalty Checker Tool. It takes about 10 seconds and will tell you if Penguin or Panda have impacted your site. The investigation looks into the site content, index of your pages, your site ranking in Google, SEO ON-page, Backlinks and much more.
Check Your Site Now:
How do Panda and Penguin work?
Panda focuses on content. Basically it “looks” at what is on the site and determines if it is low quality, thin or duplicates, while Penguin focuses on creditability and targets paid spam links and the like.
Panda and Penguins interest will be sparked by:
Duplicate or low quality content, of your site or of affiliate sites
Keyword-stuffed titles, meta tags, anchor text and navigational links
What to do?
If you have been penalized, you will need to resubmit your webpage to Google, after removing or changing the offensive parts. The best way to start is to read and understand Google Webmaster Guidelines. Here are some things to check:
1- Get rid of duplicate content – this is good idea anyway. Noone wants to read duplicate content
2- Restrain yourself when placing advertisement on your site
3- Check the quality of your links. Ensure they are relevant and high quality. Avoid sponsored links
4- Look hard at the quality of the content on your site.
5- Once you have remade your site, you can resubmit. If you’ve followed the Google guidelines, you’re back in business. If not, it will be rejected and you’ll have to start again.