Curtis Mock Reveals Easy Way To Include Corporate Partnerships In Fitness Marketing Plans

DENVER - Feb. 7, 2014 - PRLog -- Curtis Mock, a marketing expert to the fitness industry, has revealed a simple way for gyms, personal trainers and other fitness businesses to generating more leads from corporate partnerships.   The latest version of his Ultimate Fitness Marketing software contains a tool that makes the process much easier.

Ultimate Fitness Marketing is essentially an all-in-one marketing software that combines many different components of a solid marketing plan.  It includes an email newsletter, online magazine, pre-written email marketing campaigns, opt-in forms, automatic social media posting tools, a refer-a-friend program, a clinician referral program, and, Mock’s favorite part, the corporate partnership referral program.  This component of the software makes it easy for fitness businesses to partner with local businesses to create a win-win partnership.   The UFM software and support team provides a postcard template that the gym can use to present free gifts to its corporate partner’s employees or customers.  That free gift on the postcard would be a 30-day pass to the gym or something else that would cost the gym relatively little but be of substantial value to the recipient.  The postcard gift sends the recipient to a website (setup by the UFM support team) where they activate their free pass, and now the gym can follow up with the recipient, ‘wow’ them with great service, and sign them up as a paying member once the trial period is complete.

“This creates a win-win partnership because the corporate partners are usually happy to be able to provide something of value to their employees,” says Mock.  “It makes them look good, plus they benefit from improved health of their employees in productivity and health insurance costs.  As long as they know that you’ll treat their employees well and feel like they are getting value from the program, they’ll be happy to participate.  These win-win partnerships are a key part of a solid fitness marketing plan.

The Ultimate Fitness Marketing software provides all the setup behind the scenes – the postcard artwork, the activation website hosting, the website creation.  All the gym needs to do is have the postcard printed and make the relationship with the business.

“Ultimate Fitness Marketing will take care of the hard parts, the tech stuff,” says Mock.  “All our clients have to do is go make friends and provide great service.  There’s typically hundreds of potential partners within a few miles of our clients facilities, so there are a ton of opportunities to succeed with this program.”

To learn more about the corporate partnership component of Ultimate Fitness Marketing, as well as the rest of the program, visit http://www.UltimateFitnessMarketing.com or call Mock’s office at 904-807-5950.