For several years, varnishing has been the must-have beauty product for those seeking to add a splash of colour to their wardrobe. However, the growth in the number of boutiques and nail bars offering a range of treatments — from semi-permanent varnishing to gel coating — has had a damaging effect on the health of women’s nails.
The removal of such treatments often involves the use of harsh chemicals and UV light, which damage and dry out the nail. Moreover, many external factors such as climate, diet and environment equally influence the state of a person's nails. Elissance Paris’ solution is designed to reverse the damaging effects of modern treatments in a few simple stages.
The company will attend the French Cosmetic Day, a B2B event organised by the French Trade Commission UBIFRANCE in the UK on 25 February of this year. The French Cosmetic Day, which will take place from 12 noon to 3.00pm on the premises of the French Trade Commission, in the heart of the West End, will enable Elissance Paris to showcase its novel concept in Britain for the first time.
The Elissance Paris solution can be easily implemented in three stages. The first step involves reinvigorating the nails with Elixir, which is a nourishing solution composed of oils and natural essences including myrrh, chestnut oil, and vitamins A, E and Provitamin B5. This combination of ingredients encourages healing, regeneration and growth of the nail.
A generous amount of Elixir should be applied nightly to the cuticles, and then, delicately massaged into the nail. The surplus should be left overnight to be absorbed by the nail and the cuticle. The next morning, the Elixir should be washed away with soap and another base layer should be applied. This process should be repeated daily over a period of 10 days.
The second step involves the application of Le Gommage, the deep-cleaning formula that softens and eliminates dead cuticles from the surface of the nail, allowing for a complete clean. Le Gommage contains high levels of vitamins and proteins, as found in almond oil, which is valued for its moisturising and softening effect; lemon oil, for its purifying and antiseptic properties; and, finally, glycerine, in order to restore hydration to the skin and nail.
The third step involves protecting the nail with the 3-in-1 Varnish developed by Elissance Paris, which covers the nail in a protective film to render a natural, ultra brilliant finish. The formula is reinforced with vitamin E, which is high in antioxidants and gives protection, suppleness and moisture to the nail. The varnish also includes wheat-germ oil, which is rich in proteins that nourish, protect and stimulate the nail.
Subsequently, this unique formula can be used in combination with coloured varnish. As a base coat, the 3-in-1 Varnish effectively protects nails from the transfer of certain colours and is an ideal product to apply before coloured nail varnish. As a top coat, the product forms a protective film, which gives a high-shine finish and long-lasting maintenance to the colour.
About Elissance Paris
Based in the Paris region (France), B&SENS manufactures and distributes a range of innovative products under the Elissance Paris brand. Having worked for several years within the beauty industry, the company’s founders launched B&SENS with a view to creating simple and stylish high-quality products to meet the needs of modern women.
The company’s novel product formulas bring together the best ingredients from essential oils, minerals and natural extracts. B&SENS’ R&D laboratories analyze, select and extract the active ingredients from these elements and combine them to produce a natural range of cosmetics suited to all skin types. Not a single product developed by B&SENS contains any parabens or has been tested on animals.
The company will attend the French Cosmetic Day, a B2B event organised by the French Trade Commission UBIFRANCE in the United Kingdom on 25 February 2014. The French Cosmetic Day will take place on the premises of the French Trade Commission, in the heart of the West End (central London), between 12 noon and 3.00pm.
A total of nine companies will showcase their products, including B&SENS. The other participants are Candora, Demain Nature, Detaille, Indemne, Ixxi, Kadalys, MGC International and Neomist, which are all dynamic and interesting brands looking to build partnerships in the UK.
For further information about the French Trade Commission UBIFRANCE in London, please go to: http://www.ubifrance.com/
For further information about Elissance Paris, please go to: www.els-beauty.com
For further information, please contact :
Quote ref. : FTPB3903
Ms Kate RILEY - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
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