“We would like for 2014 to be a year of consistency and dependability, with growth high on the agenda right throughout the period. Our clients are already pushing our expansion forward, demanding our high-performance campaigns across a wider geographical area. Through the formation of strategic partnerships with clients, we’re looking forward to communicating with even more consumers in 2014.”
Trademark Management Group has announced these expansion goals publicly, with a view to ensuring they have a viable chance of hitting these milestones, and achieving the growth that is expected of them. Their success comes down to the strength of their team.
The new Connecticut office will be headed up by Steven, along with five members of the team he built up while working with Trademark Management Group. Steven has his eye on winning the Rookie Manager of the Year award in 2014 and running three other offices out of Connecticut by 2015. Reflecting on Steven’s promotion, Andrew said: “Our goal for Steven's office is to supply him with all the tools necessary to stretch his clients’ marketability across Connecticut so that he will be successful.”
Steven commented on his promotion: “Moving into this large consumer market shouldn’t be a massive challenge, but we need to ensure we maintain the same high standards right across our campaigns in order to hit the mark for our clients. With support from the head office, and some of our most effective performers helping with the establishment of the new office, the future looks bright for us in Connecticut.”
He went on to say: “At Trademark Management Group, we’re ambitious, but we’re also realistic. We are under no illusions that driving consistent growth for our clients and ourselves is a challenge, but we’re up for the task, and committed to reaching new heights through the campaigns we deliver, time after time. Our determination and motivation as a team will see us through, coupled with our ongoing commitment and attention to team development. Only through forging the strongest of teams can we expect to achieve market-beating results with the consistency we need. And with Steven’s recent promotion, it’s evident we’re already doing that.”
In striving to achieve their goals, Trademark Management Group relies on a recruitment and talent development process that trains new team members, and makes them effective business contributors. Through this focus on personal achievement and development, the company has already built a team capable of rising to any industry challenge, ready for the growth ambitions of the year to come.
Transforming Ambition Into Reality at Trademark Management Group
In response to these goals and targets for 2014, the company has already mobilized resources to help reach these objectives. The firm’s CEO was excited to announce their expansion into Connecticut with a new office, which will allow for a more diverse reach on a geographical basis for their clients. But as senior management looks toward the year ahead, it is not just the Connecticut expansion that is weighing in at the forefront of the minds. Perhaps one of the most exciting changes to affect Trademark Management Group in 2014 is the commencement of a new campaign for the Verizon Program. The firm’s CEO explained, “This will see us promoting residential services to consumers right across our core demographics. This will provide consumers with the chance to learn more about Verizon’s offerings, while allowing the company to develop its market on the Jersey shore.” Trademark Management Group has started the campaign with the focus on identifying 30 new customers every week for Verizon, with the ultimate aim of scaling this up to 200 customers a week by the end of the year.
Trademark Management Group is striving for consistent growth right across their key locations in 2014, with a view to providing an improved standard of service to a wider sample of consumers in a variety of industries. To achieve these objectives, the firm’s management team has pressed ahead with a large-scale recruitment drive, aimed at offering lifelong careers to those with the talent, commitment and personal attributes to succeed in business. As one team leader put it, “Our business depends on talented people, and it is new blood that is so important for us in reaching our objectives. That’s why we take a hands-on approach to career development, so every one of our team members feels they are supported to be the best they can be.”
With so much changing, growing and expanding at Trademark Management Group, it looks certain that 2014 will be a landmark year for the company
About Trademark Management Group
Trademark Management Group is an in-person promotions company, specializing in bringing home improvement brands to eager, targeted consumers across the country. With plans to expand into Connecticut, and further afield in 2014, the company is a fast-growing player in the industry, serving an increasing number of clients while reaching out to growing pockets of consumers across key territorial markets.
Relying on their team of highly professional, trained brand representation staff, the company is as committed to driving tangible business results as they are to developing a generation of experienced, skilled business leaders. Through their proven mentorship and training program, the company takes raw talent and transforms these individuals into successful business thinkers. This process helps every individual team member realize their potential, with many going on to head up their own office. At a time when the company is experiencing significant growth, this is excellent news for the career prospects of those who get involved now.