Foster the People Paints Mural on Santa Fe Lofts in DTLA

LOS ANGELES - Feb. 5, 2014 - PRLog -- Indie rock band Foster the People has curated a 111-foot tall mural on Santa Fe Lofts, a live/work two-building complex located on Sixth and Main in the heart of the Historic Core of Downtown Los Angeles.  Owned by Capital Foresight, the original home of the Santa Fe Railway’s West Cost Headquarters has undergone a full-scale repositioning since the acquisition in 2012 and has been integral to the neighborhood’s revival.

Los Angeles-based Foster the People first sought out the historic building as the location for the giant mural promoting their highly anticipated sophomore album “Supermodel,” scheduled to be released in early 2014.  Designed by Young and Sick and painted by artists of LALA Arts, the new addition to Downtown’s street art portfolio took twelve days to wrap up, just in time for the year’s first Downtown LA Art Walk. The entire mural production was recorded and can be viewed online. The band also surprised fans with aconcert at the foot of the mural in the Santa Fe Lofts parking lot on January 23, 2014.

Capital Foresight, who has been on a mission along side property manager Cannon Management to breathe new life into the 132-unit building, saw the mural as an opportunity to increase its local charm and further integrate with Downtown’s thriving art culture.

“Everything about this building is just cool, especially its location, so it is no surprise to me that a popular band like Foster the People would want to advertise here,”  said Naty Saidoff of Capital Foresight.  “Santa Fe Lofts is the perfect example of what we hope to achieve with all of our purchases in the Downtown area. Our goal is always to improve on a property by incorporating modern styling and updated amenities all while showcasing its original qualities.”

With units ranging from 570 square feet to as large as 3,500 square feet, underground parking and 14,000 square feet of retail space, Santa Fe Lofts is rapidly becoming one of Downtown’s premier live/work loft buildings.  Interiors boast features such as oversized windows, original hexagonal plaster columns, mosaic tile, exposed brick, sealed or polished distressed concrete floors and modern kitchens.

Officially reopened in November, the building rooftop is the property’s newest cosmetic upgrade.  Residents enjoy a newly constructed pergola structure, gas barbeques, and purposefully appointed lighting and exterior wall coverings with gorgeous skyline views as a backdrop.  The rooftop also hosts over a dozen fruit-bearing citrus trees and Downtown’s first rooftop “Urban Farm,” allowing residents to plant, cultivate and harvest fruits, vegetables and herbs in self-watering, environmentally-conscious tower gardens.

Santa Fe Lofts’ renovations notonly add curb appeal to the building itself, but also significantly improve the look and feel of the neighborhood.  In addition to the new rooftop, improvements include a modern leasing office, a newly upgraded penthouse available for lease and potted trees along the sidewalk.  Captial Foresight has also brought in exciting new ground-level retailers, such asVape Supply Co. and The Nail Parlor in addition to local favorites Pussy & Pooch, Las Perlas, Salon Pure, Semi Sweet Bakery and J&J Sandwich, among others.

“We know that it is important to create an experience with a residential building, especially in the Downtown market,” said Peter Densmore, owner of Cannon Management with over 20 years of experience managing residential properties.  “Downtown Los Angeles is a lifestlye and it has been incredible watching our team reinvent SFL to be a part that new culture. I am excited to watch the building continue to evolve as more and more Angelenos start to see Downtown in a whole new light.”

Capital Foresight and Cannon Management are working together on a variety of properties in Downtown, spanning the Historic Core, Arts District and the Garment District, making the team a major player in the revitilization of DTLA.

For leasing information please visitSantaFeLofts.com (http://www.santafeloftsla.com/) or call 866-935-5148 to schedule a tour.