The annual Jeddah International Travel & Tourism Exhibition is a major travel and tourism event which gathers visitors and delegates from the Middle East, North Africa, Asia and Europe to explore prime inbound, domestic and outbound tourism opportunities in the Kingdom. This year’s three-day trade event aims to welcome over 15,000 visitors, delegates and decision makers from the travel, tourism, hospitality and related industries.
Oman’s Ministry of Tourism capitalizes on the popularity and wide scope of the fair to highlight the diversity and appeal of the Sultanate’s various tourism offerings and sites. Among the favorite Omani vacation spots of Saudis is the southern city of Salalah which is known for its fully-booked annual Salalah Festival, happening during the monsoon season called Khareef its prominence as the ‘Land of Frankincense,’
Ghasi Humaid Al Hashmi, Deputy Director General of Tourism Promotion, Oman Ministry of Tourism, said: “Over the past few years, Oman has embarked on a vast development of its infrastructure, services and financial incentives to enhance our tourism offerings and capabilities. The KSA has been especially appreciative of what we have to offer, which is an ideal venue for rest, relaxation and adventure tourism. The annual Jeddah International Travel & Tourism Exhibition is an important platform for us to emphasize what we are putting in place to ensure that our guests from Saudi Arabia and the rest of the world are treated to a memorable experience every time they visit Oman.”
Oman continues to draw visitors from Saudi Arabia and other neighboring territories to one of the most diverse environments in the Middle East. The Sultanate has been highly successful in establishing itself as a prime destination for cultural tourism as well. Its capital, Muscat, was named the Second Best City to visit in the world in 2012 by Lonely Planet, the renowned travel guide publisher. Among Oman’s local tourist attractions are beaches, old-world souqs (markets), forts, ancient settlements and tombs, and UNESCO-recognized heritage sites. Visitors can also engage in trekking and rock climbing, turtle, dolphin and bird watching, and desert safaris, among other exciting activities.