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Daniel Gale Sotheby's Launches Asian Desk to Support Growing International Demand

Announces exclusive partnership with international real estate marketer Caimeiju

 
PRLog - Feb. 4, 2014 - COLD SPRING HARBOR, N.Y. -- Daniel Gale Sotheby’s International Realty (DGSIR), one of the nation’s leading realtors, recently unveiled the leading edge of its Global Realty strategy with the launch of its Asia Desk.  Comprised of staff experts and a team of experienced, multi-lingual agents, the Asia Desk is part of a multi-pronged initiative to engage the international homebuyer that includes numerous specialty desks as well as active participation in trade organizations, niche advertising, targeted marketing materials produced in numerous languages and engagement with various web and social media portals. In conjunction with the Asia Desk launch, Daniel Gale Sotheby’s has signed an exclusive partnership agreement for the vast majority of Long Island, New York with the international real estate marketing agency Caimeiju (www.caimeiju.com).  Caimeiju offers highly targeted exposure to affluent consumers in China and will enable Daniel Gale Sotheby’s to further engage with this important market.

“The Long Island lifestyle—our top rated schools, proximity to New York City, beautiful beaches, and overall value-- has much to offer to the discriminating buyer,” said Patricia J. Petersen, President and CEO of Daniel Gale Sotheby’s.  “Reaching the overseas market with our listings is a priority and we’re always on the lookout for new ways to engage this significant audience. Formalizing our active Asia Desk under the direction of Deirdre O’Connell and Lois Kirschenbaum, and adding Caimeiju as a powerful marketing tool, will provide us additional and immediate highly targeted exposure of our top listings behind the firewall of China."

James P. Retz, Daniel Gale Sotheby’s Marketing & Technology Department leader is equally enthusiastic about this most recent addition to the organization’s international marketing toolbox.  “As Long Island demographics change, it’s critical for us to develop new strategies to better service our customers and clients. Caimeiju will get our listings in front of the right audience, and our Asia Desk will be able to assist our agents and customers during all aspects of the transaction. It’s also why I’m providing marketing support and participation for the Asian Real Estate Association of America’s (AREAA) Global Summit at The Waldorf Astoria in April. ”

"Caimeiju is very selective about the properties and companies we choose promote on the site and expose to our network of High Net-Worth Individuals in China,” says Jeff Toth, Caimeiju founder. “Our clients are top performers and it’s an honor when well respected organizations like Daniel Gale Sotheby’s International Realty look to us for guidance, and in turn help us bring Caimeiju’s West Coast standards to the East Coast."

Caimeiju is well established in popular first-tier markets throughout California and other luxury real estate communities worldwide, promoting listings in Mandarin on the Caimeiju website as well as leveraging Chinese Social Media sites like SouFun, YouKu ( the Chinese version of YouTube ), and Weibo.com (China's version of Twitter). Listings are also shared through Chinese real estate and video sharing websites, and can be found on top Chinese local search engines like Baidu, Google China, Bing.CN, and Yahoo Taiwan with top Chinese keywords.

Founded in 1922, Daniel Gale Sotheby’s International Realty consistently leads the nation in achieving one of the highest average sales prices in the country.  DGSIR is a $2 billion dollar plus organization with close to 600 sales associates in 21 sales offices spanning Long Island.  Services include a Relocation Division, an award-winning Marketing & Technology Department, a Development Marketing Group, Commercial and Rental Divisions; Ambassador Abstract title company, and a Wells Fargo Home Mortgage affiliation.  The Sotheby’s International Realty® affiliate for Long Island’s North Shore since 1976, DGSIR has gained national and international recognition, including top honors worldwide.

In addition to its place on the Regents Board of "Who's Who in Luxury Real Estate," Daniel Gale Sotheby's International Realty is active in Real Trends and The Realty Alliance (comprising some of the real estate industry's most influential companies with participation "by invitation only").  For more information, visit www.danielgale.com.

Contact
Kathleen Caputi
631-427-1713
***@epoch5.com

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Source:Epoch 5 Public Relations
City/Town:Cold Spring Harbor - New York - United States
Industry:Real Estate
Tags:daniel gale, sotheby s, Real Estate, caimeiju, asian
Shortcut:prlog.org/12277786
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