Enhance Your Customer Intelligence with SMS Vouchers

Feb. 4, 2014 - PRLog -- We all know who our customers are, but which are the best ones? There has been a need to enhance customer intelligence to support and measure voucher campaigns in the UK Bingo industry for some time.  Many clubs know bulk SMS is working as a marketing tool because they can see the numbers at their door, but there is a need to improve knowledge on which offers have the most engagement and by whom.

Sendmode, who are leaders in bulk SMS text messaging have developed a paperless voucher tracking system which now allows Bingo Clubs to send a unique voucher code to each of their customers via a personalised text message. Now the customer just has to show their unique SMS code to a club staff member on arrival, the staff member enters the code onto a complimentary tablet device supplied by Sendmode and the application uses Wi-Fi to validate the code in real time, thus avoiding duplicate redemptions.

Bingo Club managers can log in to their Sendmode account at any time to view redemption reports categorised by staff member, promotion or by customer. This allows them to very quickly see which customers redeem offers, and how often.  They can also see which promotions work best, on what days and with what type of customers.  Sendmode CEO John McNamara says “The Sendmode SMS Voucher System is a fast, paperless, low cost solution which gives our customers true business intelligence to improve their overall marketing effectiveness”.

The SMS Voucher System comes with 24/7 support and is just £300 for 6 months, or 12months for just £450.  For more information log on to www.sendmode.co.uk or contact the sales team on 0203 411 4464 or support@sendmode.com.  Next time you’re considering a voucher campaign, consider how exactly you’ll measure your redemptions, and how well you know your customers.

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ENDS

Notes to Editor

Sendmode are a leading provider of low cost bulk SMS and multi-channel marketing services to over 6,500 customers in 10 countries through our award winning online platform. Visit their website www.sendmode.co.uk and immediately test the service.

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Photo Caption:

Screenshot of the Sendmode SMS Voucher System

Sendmode Customer Redemption Report

Media Contact

Aine Doherty

Sendmode

+353766035225

aine@sendmode.com

www.sendmode.co.uk

support@sendmode.com