Direct Marketing IQ and Target Marketing Announce 4TH Annual Virtual Conference & Expo

BOULDER, Colo. - Feb. 3, 2014 - PRLog -- The teams at Direct Marketing IQ (DMIQ) and Target Marketing are proud to present the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, happening live and online on March 13, from 10 am ET - 5 pm ET.

As in years past, the focus of this free online event is to provide a one-stop shop where  business owners can find the information they need to reach more customers and serve them better, market more effectively to prospects, and increase their revenues in the coming year.

Peggy Hatch, Group President and Publishing Director of DMIQ and Thorin McGee, editor-in-chief of Target Marketing, are masters of direct marketing strategy. Ms. Hatch & Mr. McGee have gathered a team of direct marketing professionals who represent the freshest thinkers in the industry today for this year's Direct Marketing Day @ Your Desk.

Among them is Boulder direct response copywriter and marketing consultant, Debra Jason - owner of The Write Direction. She has been invited to speak on the topic of copywriting at 12:00pm ET. During her session entitled, "Do Your Headlines and Calls-to-Action Go Ka-Ching?," Debra reveals:

* A dozen pointers for writing attention-grabbing headlines.
* 9 tips for creating a compelling call-to-action.
* One word to add to your call-to-action that “tips readers over the edge.”
* And more.

This online event also features marketing masterminds such as Brian Kurtz, Executive VP of Boardroom Inc.; Trish Wilkowsky, President of Foldfactory.com; and Ruth Stevens, eMarketing Strategy Consultant. Additional sessions include such topics as:

* Dinosaurs & Cowboys: Direct Marketing Secrets Every Marketer Needs to Know Whether You're Selling Online, Offline or Both
* Designing Beyond the Desktop - Email Design for Today's Mobile & Tablet World.
* Direct Mail Formats That Work
* Lead Generation Strategies that Succeed
And many more!

For an Agenda and more details about speakers & topics, visit

http://virtualshow.directmarketingiq.com/agenda/

Or, register online for the free event at http://virtualshow.directmarketingiq.com/register/

About Debra Jason

Debra Jason is a professional copywriter, speaker/trainer and multi-faceted marketing consultant. Celebrating 25 years in business, she is a Past President of the Rocky Mountain Direct Marketing Association (RMDMA) and a recipient of their Creative Person of the Year award. She empowers solopreneurs and creative business owners to communicate their marketing message in a way that captivates and converts their prospects into loyal, raving fans. She is also founder of the "Freelancers' Freedom Playground" on Facebook. To learn more about Debra visit her online at http://www.writedirection.com