According to the MMA (Mobile Marketing Association)
The key golden rules to permission-based marketing are:-
Opt in Option
Opt out Option
Both opt in and opt out options must be clear and comprehensive. The simplest and most popular way to encourage an opt-in is, text “keyword” to “short code” i.e. Text “pizza” to “51122”. Without permission, your marketing strategy becomes ‘push marketing’ or ‘interruption marketing’. People will react negatively towards your marketing message. Spamming with unwanted content will tarnish your brand name and your business, resulting in potential customers permanently being alienated from your subscriber lists.
Every SMS campaign by law must include an opt out option. Customers must feel confident they can disengage from your marketing campaigns at any time i.e. by texting your keyword followed by the word “STOP” to your 5 digit shortcode. On doing so, the ‘opt out’ customer’s phone number is automatically removed from all your subscriber lists and subsequently added to your opt-out list. Sendmode’s system will block any messages being sent to this number from your account. If you try to import the number in the future, the system will recognise it and importation will be denied.
To maximise the effects and results of your marketing campaigns, ensure you comply with the above opt in and opt out stipulations.
Sendmode offers in-depth information on permission-based mobile marketing. Contact us on 01-685-4913 or email firstname.lastname@example.org for all your questions and queries.www.sendmode.com