Parle Products announces the 13th Parle Saraswati Vandana

KOLKATA, India - Feb. 3, 2014 - PRLog -- Kolkata, 3^rd February, 2014: Parle Products, one of India’s pioneers in the biscuit and confectionary manufacturing segment, announced the 13^th edition of Parle Saraswati Vandana to be celebrated in Kolkata. Organized every year during Saraswati Puja, its objective is to reach out to children by organizing a competition for students and encourage creativity.

This year, Parle Products Ltd. will invite over 650 schools from cities like Kolkata, Howrah, Siliguri, Durgapur, Asansol, Kharaghpur, Midnapore, Serampore, Chinsura, Chandannagar, Baruipir, Belghoria, Madhyamgram, Barrackpore, Burdwan, Bolpur, Krishnanagar, Behrampur, Malda, Ranaghat, and Raigunj. The program involves rewarding the most creative ways that schools pay tribute to Goddess Saraswati.

Speaking about the initiative, Mr. Bhavin Panchamia, Product Manager, Parle Products said, “With this initiative we intend to encourage children to learn and honour traditional festivals. We have witnessed a growing interest and participation from schools in West Bengal over the years and in our 13^th year, we aim to scale higher.”

After the festival, a chosen panel of judges that are specialist in their respective fields, will select the best entries and felicitate them with awards. The 1^st prize being Rs. 30,000/-, two 2nd prizes for Rs. 15,000/- each, five 3rd prizes at Rs. 10,000/- each, 25 consolation prizes for Rs. 3,000/-, 27 special prizes. Parle will also conduct a Magazine competition where students will be given topics to write about.

The judges will visit all the participating schools and select winners on various aspects of the Puja based on creativity and originality viz. pandal décor, idol, crowd, ambiance, discipline, devotion, decoration, craft work and the overall appeal of the Puja.

About Parle Products:

Parle Products has been India’s largest manufacturer of biscuits and confectionery for over 80 years. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle products – biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company.