Tobacco Marketing Expert Says the Best Way to Promote E-Cigarettes is to Ban Them

WHITE PLAINS, N.Y. - Feb. 10, 2014 - PRLog -- The author of Cigarette Seduction - a study of tobacco industry research on smokers – issued a statement indicating there was a lot more to the CVS chain's decision to ban cigarette sales, than meets the eye.

In many ways, this move is admirable but it also points to a darker reality - the rise in prescription drug usage which almost precisely mirrors the decline in smoking. It is now so much more profitable that cigarettes, with their taxes and pesky carding can go.

Smoking is an extremely deep issue that has been psychoanalyzed by the industry since A.A Brill introduced us to Freud in the 1920's. It doesn't just go away - it is replaced – now, with anti-depressives, anti-anxiety and mood-altering drugs, Ridalin and so on.

What we are really seeing, along with a brilliant, preemptive PR stunt is a changing of the guard in comfort drugs. Cigarettes once did this itself, replacing even earlier and more disagreeable practices like spit tobacco (WW1 and the post-war TB epidemic took care of that) and in Asia it replaced betel nuts and even recreational opium.

The e-Cigarette industry naturally sees this the same way magazine publishers did when TV ads were banned in 1966. But they may find the demand is not quite what they expect. Even if CVS sells e-Cigarettes, in the perverse world of committed smokers, they are too "healthy." A little banning and notoriety could go a long way!

Read more on how that works: http://brodysez.blogspot.com/2014/02/in-defense-of-e-ciga...

www.cigseduction.com

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