“We’re excited to be the first toy fort company to bring to market an easy to use fort panel, so that kids don’t have to use mom’s blankets and sheets to cover the fort,” said Robert Brownfield, President and founder of Toydle.com. “We wanted to do something different that allowed kids to have even more fun with their forts, and we’re happy to know that the panels have been received well,” he continued. The Boise based kids fort building kit company has expanded rapidly over the last two years, seeing sales expand beyond projections.
Toydle traces its roots back to when its founder, Robert Brownfield, grew tired of the cheap toys that come from overseas, since they have a tendency of breaking easily – oftentimes without much use. Realizing that the world needed toys that were not only creative but also durable, Mr. Brownfield launched by creating the biggest and most indestructible kids fort. “The most awesome thing about our forts is that we get so much great feedback from customers that use the fort for years – not just a couple of uses and then get stored away to never be used again,” said Mr. Brownfield. By adding the panels to the suite of fort products, Toydle created a multitude of options for kids around the globe to experience the true art of fort building.