Alsa Lifestyle, a member of Alsayegh Group in Abu Dhabi (founded in 1980), conducts its 3rd Annual meeting for one of the Luxurious Swiss Watch maufacturers, SECULUS at DUTY FREE TRAINING CENTRE, Dubai. The training was conducted at Dubai Duty Free training center by SECULUS international representative from Switzerland, Mr. Hernan Carreno, Sales Manager -International Market . The training covered important topics such as brief informative video and presentation of Seculus factory, manufacturing unit and process of manufacturing Seculus watches, presence in international market, customer service network of Seculus across the globe, media & advertisement strategies, affiliation with sporting world, training on different collections, technical aspects such as movements and material used etc. Commenting on the training from ALSA lifestyle and Apparel, Mr. Ehab Nimer Bakri – COO : “We are committed to develop and exchange knowledge of our famous Swiss watch brand SECULUS and we value our partnership with Dubai Duty Free for the past 3 years and are proud of our partnership with SECULUS international which started since more than a decade”.
Currently, Seculus has its footprint in UAE thorugh Duty Free Stores and Flagship Stores by Alsa Lifestyle in UAE and are planning to expand its market area in future. SECULUS watches are today being manufactured in a new and modern factory at the Jura mountains in Switzerland, keeping the long-lasting experience of Swiss-watchmaker’
SECULUS has, and is evolving significantly, adopting existing trends in remarkable creations, enhancing the brand’s reputation, which is today being considered among the prestigious ones in Swiss watchmaking.
And, satisfying most demanding enthusiasts for technology, reliability and sporty aesthetic innovation, at the beginning of 2012, SECULUS enriched its collection with an exclusive stainless-steel-
About ALSA lifestyle & Apparel :
Alsa Lifestyle based out of Abu Dhabi and Dubai, the retail arm of Al Sayegh Group which holds a selection of brands from upscale to high street. The main areas of concentration for Alsa Life Style are Fashion, Watches, Cosmetics and Confectionery. Not only does Alsa Life Style operates in the UAE but also has offices in Jordan, with a fully dedicated team that reports to the UAE on monthly basis and an excellent foot print in the UAE and Jordanian malls.
Alsa Lifestyle operates under the umbrella of the 32-year-old conglomerate Al Sayegh Group chaired by Mr. Abdul Jabbar Al Sayegh and his sons Mr. Mansour & Mr. Mohammed. The Al Sayegh Group is in the fields of Electronics, Engineering & Construction (Oil and Gas), Life Style and Apparels, Food & Beverage (Restaurants)
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