National industry experts reviewed award entries via a two-phased evaluation process, and each category featured platinum-, gold- and bronze-level awards in recognition of outstanding industry achievement.
“We couldn’t be more pleased with the overall results, which reflect what a talented marketing community we have here in central Ohio,” said Joel Kohler, president, Columbus AMA. “The level of entries this year was unprecedented. Congratulations to all the winners!”
The 2013 AIM finalists and winners were announced at the AIM Awards reception on January 23, 2014 at Ohio State University’s Ohio Union Performance Hall. Featuring keynote speaker Michelle Adams, CEO and President of PRISM Marketing, the event attracted more than 100 attendees and entries. The Grand AIM award winner was RMD Advertising for its Wagons HoHoHo campaign. Runners up for the Grand AIM were the Dave Thomas Foundation for Adoption and Kegler Brown, both for web site entries.
Category award winners included:
Columbus Parks and Rec – Scioto Mile Falls
2. BRANDING OR REBRANDING
Tree Tree Agency – Summit Rebranding Project
3. CONFERENCE, SPECIAL EVENT, OR TRADE SHOW
RMD Advertising – Wagons HoHoHo
4. ONLINE MARKETING
Dave Thomas Foundation for Adoption – davethomasfoundation.org
OSU Recreation – Rec Sports 2012-2013 Handbook
6. MARKETING CAMPAIGN
Highlights for Children – 2013 Holiday Gift Guide Integrated Campaign
7. DESIGN ELEMENT
Dave Thomas Foundation for Adoption – When I First Met my Child
About Columbus AMA: As the premier networking and marketing organization in Columbus, Columbus AMA continues to provide members with the skills, resources, connections and professional development they need to advance their careers. The Columbus Chapter of the American Marketing Association began in 1950 as the Central Ohio AMA, and became Columbus AMA in July 1977. Columbus AMA totals approximately 220 members, which include practitioners, academics and students who share an interest in networking, learning and serving the central Ohio marketing community.