How a Responsive Website can Help Your Business Grow

ROANOKE, Texas - Jan. 31, 2014 - PRLog -- When you search for a product or a service, where do you turn to first? Like most people, you probably look online. You may use your smartphone to search for a restaurant, plumber, or retailer online. To market your dental practice effectively, you need to understand that today, potential patients search for a local dentist on their computers, tablets, and smart phones. Is your website easy to read and use on a small smart phone screen? Goolge gives extra SEO credit to websites built responsively, meaning those built to render properly across all screen sizes and devices.

What is a Responsive Website?

A responsive website should shrinks to fit all devices, but does not lose functionality. Whether you search using a laptop or a smartphone, the website will adjust to fit the screen and allow easy viewing. Big fingers often have trouble touching just one page in a website navigation when the text is very small. A responsive website transforms the traditional navigation menu into a drop-down menu, with regular-sized buttons to navigate from page to page. Features of the website stack on top of one another, instead of shrinking to an illegible and ill functioning size.

At MDPM Consulting, all of our websites are built responsively.

Why are Responsive Websites Important?

Having a mobile-friendly website is imperative. In 2013, Sterling Research and SmithGeiger completed a poll of 1,100 smartphone users. Of those who participated:

·      2/3 said a mobile-friendly site made them more likely to buy a product

·      72% said a mobile-friendly site is important

·      50% said even if they like a business, a non-responsive website will make them less likely to return

That’s not all: Google’s latest algorithm update, Hummingbird, actually factors in responsive websites when ranking search engine results pages, or SERPs. To provide your potential patients with a great user experience on your website, and to keep your Google SERP rankings high, add a responsive website to your dental marketing strategy.

ABOUT MDPM CONSULTING:

MDPM Consulting employs a team of dental copywriters, graphic designers, and technical experts to create websites, blogs, and improve SEO for dentists, physicians, and other private, licensed professionals. To speak with the dental marketing experts at MDPM Consulting, call us at (972) 781-8861 or email info@moderndentalmarketing.com.