Shayum Rahim, who recently joined BigInsights as Research Director, said in his paper on ‘Here’s Where Big Data Is Headed in 2014’ (http://biginsights.co/
This will then give rise to a variety of Big Data/Hadoop-
This year, says Shayum, the field of marketing will become more precise. With the abundance of data available with the organization about customers, marketing is poised to become an exact science. The outcome of marketing campaigns can soon be predicted through a series of variables including historical, real-time and predictive data.
Prior to joining BigInsights, Shayum was the Head of Australian Software Research at IDC. In his paper on Big Data trends in 2014 (http://biginsights.co/
BigInsights, (http://www.biginsights.co) is the convener of the Big Data Awards (Bigdataawards.org)
The possibilities for BigData are met with a sense of anticipation by enterprises and entrepreneurs. An entire ecosystem of technologies and methodologies are maturing to help companies make sense of the explosion of structured and unstructured data being generated. Companies that can harness this data to provide deeper actionable insights for business will gain a competitive edge.
About Shayum Rahim: Shayum Rahim is the Research Director at BigInsights and formerly Head of Australian Software Research at IDC. Shayum has previously held senior roles at JD Edwards, Oracle and Microsoft. He has spoken about Big Data at several industry events and has authored several reports and articles on Big Data. He can be reached via firstname.lastname@example.org and can be followed @ShayumRahim (Twitter).
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