Winners of 10th Annual Bernays Awards
(Boca Raton, FL – January 29, 2014) The Gold Coast PR Council (GCPRC) announced the winners of this 2013 Bernays Awards honoring local excellence in PR & marketing. More than 70 public relations and media professionals attended the luncheon, which was held on January 24 at Boca Dunes Golf & Country Club, with Caroline Breder-Watts of Arts Radio Network serving as Emcee.
Following is a list of this year’s Bernays Award winners in eight competitive categories and four additional recipients selected by GCPRC’s Board of Directors and the seven judges:
+ Project By or For a Nonprofit Organization
CULTURAL COUNCIL OF PALM BEACH COUNTY
The Deep and the Shallow:
Photographers Exploring a Watery World
The award was presented by Bonnie Kaye of Kaye Communications and accepted on the Council’s behalf by Christina Wood, editor of art & culture magazine. Following the luncheon, GCPRC President Julie Mullen presented the award to Bebe Brodigan from the Cultural Council.
+ PR Campaign By a Large Company or Firm
THE BUZZ AGENCY
Lord and Taylor Grand Opening Campaign
The award was presented by Durée Ross, president of Durée & Co., to Elizabeth Kelley Grace, TBA co-founder and partner.
+ Judges’ Award
DOREEN POREBA, APR – The PR Czar
Adrienne Moore, incoming president of FRPA, presented the award to Ms. Poreba for her promotional work on behalf on the South Florida Fair.
+ PR Campaign By a Small Company or Firm
MARGIE YANSURA d/b/a WORDSMITH COMMUNICATIONS
CANstruction to Benefit the Palm Beach County Food Bank
Ms. Yansura accepted the Bernays Award from Elizabeth Kelley Grace from The Buzz Agency.
+ Branding or Image Campaign
DURÉE & CO.
Rising Tide Car Wash
The award was presented Durée Ross by Melissa Carter, Director of Marketing & PR for the Delray Beach Center for the Arts.
+ Founders Award
Barbara McCormick, GCPRC’s official photographer and South County’s premier social shutterbug presented the award to the president of Bottorff Graphic Design.
+ Community Service
THE BOATING & BEACH BASH CORP. LLC
The 5th Annual Boating & Beach Bash for People with Disabilities
The award was presented by Jennifer Sullivan from the Community Foundation for Palm Beach and Martin County, and accepted by three-time Bernays Award winner Jay Van Vechten, Director & Founder of the Boating & Beach Bash for People with Disabilities.
+ Collateral Material
LABOR FINDERS INTERNATIONAL
The Labor Finders 2013 Tac Program: Fall Harvest Campaign
The award was presented by J.W. Arnold, founder of PRDC, to Dan Shube and his team from Labor Finders International.
+ Online PR Campaign
THE BUZZ AGENCY
SunFest Social Media 2013
The award was presented to Alex Bimonte from The Buzz Agency by Dr. Erika Grodzki from Lynn University.
+ Special Event
KRETZER PIANO MUSIC FOUNDATION
Keys to the Cities
The award was presented to Kathi Kretzer by Jan Van Vechten from the Boating & Beach Bash.
+ PR Star Award
The award to GCPRC’s co-founder was presented by Julie Mullen.
& THE COASTAL STAR
GCPRC President Julie Mullen presented the prestigious President’s Award to “two thriving publications that give lie to the myth that print media is dead.” Accepting for Florida Weekly were publisher Michelle Noga and editor Betty Wells. Accepting for The Coastal Star were publisher Jerry Lower and editor Mary Kate Leming.
About the Gold Coast PR Council:
GCPRC is South Florida’s largest independent organization of public relations, marketing and communications professionals. For more information about the organization and upcoming lunch meetings, please visit www.GoldCoastPRCouncil.com.
Cutlines to Attached Jpegs:
(All IDs are L-R / Photos by Barbara McCormick)
1. Betty Wells and Michelle Noga from Florida Weekly, GCPRC President Julie Mullen, Mary Kate Leming and Jerry Lower from The Coastal Star
Gary Schweikhart. PR-BS, Inc.
561.756.4298 / Gary @pr-bs.net