Affinitas Intimates Launches New Cupcake Panties

LONDON - Jan. 30, 2014 - PRLog -- Affinitas Intimates are excited to announce the launch of their new Cupcake Panties, which debuted this weekend at the Salon International de la Lingerie Paris Show.  Each stretchy brief, is one size that fits most (S-L), sold in its own beautiful eye-catching cupcake shaped box and there is a choice of a hipster or thong in three colours at a retail price of RRP £8.00.

Affinitas Intimates are well known for their packaged collection, which has been part of their lingerie line since 2006.  Last year the decision was made to revamp the line to suit new market trends and to capture the fun aspect of selling a brief in an attractive presentation box.  The market needed a lot more fun and pizzazz!

The Cupcake Panties can be sold as ‘gifts’, and as ‘spares’ for the gym bag, short breaks, etc and since they are packaged beautifully, are discreet, and never cause any embarrassment if the spares get spotted.

The actual concept ‘Cupcake Panty’ came from the huge interest created by the Mary Berrys and the Martha Stewarts of this world and the love that many people have for cupcakes, which has evolved in the UK and US!  With Affinitas Intimates being a US based company with a strong identity in Europe, the brand was keen to have a concept that would appeal to customers on both sides of the pond.

“The Cupcake Panties are great! We were delighted to launch this new line at the Paris Show.  The design of each brief is fun and stylish and they are presented in beautiful cupcake shaped boxes.  The real beauty about them is that they are easy for girls to carry in their bags as a spares.  We will be giving retailers a countertop showcasing display unit for free based on orders of 20!” said Rebecca Spiers, the Sales Manager, for Europe.

For further information Rebecca Spiers can be contacted via email – rebeccaspiers@affinitasintimates.co.uk