The presentation will reveal ways to make social media more effective and profitable. Some key points will include: what makes great content; how and when to brand,; the magic formula to direct selling; how to use social media in conjunction with traditional media; which metrics matter and which don't.
Attended by over 500 leaders in the sailing industry, including manufacturers of yachts, sailing apparel and equipment, the Forum is a yearly opportunity for industry principals to gather, network and guide the growth of the sport.
The Leadership Forum is presented by the U.S. Sailing Association, the national governing body for sailing, with a membership of over 40,000.
Founded in 2004, VMG Media is a marketing company specializing in the marine industry. With offices in Los Angeles and Connecticut, VMG offers nearly a century of experience with Fortune 500 companies, including AOL, MTV, ABC, TIME WARNER, CBS and others.