Griffith is an 18-year veteran of the cable television industry. This includes seven years with Insight Communications as its head of programming and video product management. She currently serves as executive vice president of business development for Penthera.
“Melani’s energy, industry knowledge and strategic thinking will be a welcome addition to our board,” stated Michael Willner, Penthera’s president and CEO. “At Insight, she was responsible for managing our video product and negotiating the deals with our programming partners. Her career has given her deep understanding into distributor, programmer and advertiser issues. She will be an invaluable member of our board.”
Prior to joining Penthera, Griffith was the senior vice president of programming and video product at Insight. She also once ran the eastern division for affiliate sales at AMC Networks and was an account executive in advertising sales for Fox Cable Networks. Griffith was selected as one of 12 “Wonder Women” by Multichannel News and WICT, among other honors. She most recently served on the national board of directors of Women in Cable Telecommunications.
Penthera is a software development and licensing company delivering intelligent solutions to transfer content and data to mobile and other IP-enabled devices efficiently. The company has developed innovative business-to-