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Deborah Shane's New Book- #trusthewhy Fundamentals & Values Get You Through Any Cycle Coming Soon!

“No matter what is going on in our business world and personal life, it will always be our professional fundamentals and personal values that guide and propel us through our daily process, challenges and triumphs."

PRLog - Feb. 3, 2014 - TAMPA, Fla. -- I have always thought of myself as a “spiritual entrepreneur” Kindness is my superpower. Giving it, receiving it and encouraging it.

A spiritual entrepreneur believes “you can’t keep it unless you give it away”. That serving and helping people, being optimistic, authentic and building mutually respectful relationships are the foundation for thriving in the connectivity economy and culture required more than ever today to endure and succeed.

The Global Financial Crisis of 2008 is considered by many economists to be the worst financial crisis since the Great Depression of the 1930s. It resulted in the threat of total collapse of large financial institutions, the bailout of banks by national governments, and downturns in stock markets around the world. The crisis played a significant role in the failure of key businesses, declines in consumer wealth estimated in trillions of U.S. dollars, and a downturn in economic activity.

This catastrophic event caught most people off guard because they were simply unprepared for this kind of a shift and change after being lulled by a period of housing boom and loose lending.

I launched my entrepreneurial venture and long time dream to have my own business just prior in February 2007 with optimism, capital and a plan. Who could have possibly known the extent of what was coming?

I probably was more prepared than many and was willing to do whatever I needed to do to streamline, economize and work smart to navigate the times. I was able to assist others learn and embrace the new tools, rules and best practices that would be needed to survive. Most did not, but many did.

We are never completely prepared for life and what it puts in our path, but we must live in and focus on the present, always with an eye on the unexpected, the next, the future.

People ask me all the time why they need to do certain things especially that they don’t want to do, but still get results. We all have resisted change, but you can’t get the results without going through change and building the foundation and tools that help you achieve it.

If we learned anything from that economic crisis, it is that we must stay up to date, as current as we can and don’t fall behind. The pace of change is fast today.

Relevance is the most coveted ideal anyone can commit to. Pay attention. Be present. Keep moving. Change is a door. Trust yourself more. Swim down the stream not against it.

As I thought about the “why” of things, it became the intriguing idea and thought for this book.

“No matter what is going on in our business world and personal life, it will always be our professional fundamentals and personal values that guide and propel us through our daily process, challenges and triumphs.

#trusthewhy is a collection of articles about what I have learned, done and continue to do  that chronicle my professional and personal journey through these times

Additionally, I highlight 15 of the colleagues I have met including Anita Campbell, Dan Schawbel, Tory Johnson, Melinda Emerson, Joe Pulizzi and Henry Mason, who are influential voices in business, marketing, social media and careers.

It will offer people an array of evergreen ideas, resources and tools that can motivate and inspire them through change, challenge and transition.

It is a go to resource that can be used to refresh, remind and recharge people and give them a jolt of direction, purpose and optimism. Each article highlights professional fundamentals and personal values that are timeless and tested solutions and are relevance keystones for professional advancement.

"Be as prepared as you can be in the present for whatever life throws your way"

From integrity, consistency, optimism and commitment to kindness, humor, curiosity and creativity the solution will always defer back to professional fundamentals and personal values that ultimately get us through any business or life cycle or transition.



Coming Soon.

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Location:Tampa - Florida - United States
Industry:Consumer, Marketing
Tags:change, transition, fundamentals, values, careers
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