The 2014 Consumer Products reports focuses on four major themes: managing products across many channels, complying with increased regulatory scrutiny, embedding a culture of analytics and oiling the commercialization product engine.
“Consumer Products companies are still confronted with many of the challenges faced in recent years – consumer engagement, evolving brand loyalties and the retailer tug-of-war. In this report, we highlight the trends that we think CP companies should address this year to tackle what lies ahead for the industry,” says Steve Rosenstock, Associate Partner and Consumer Products Industry Leader at Clarkston Consulting.
Clarkston Consulting also publishes trends reports for more specific areas of Consumer Products, as well as Life Sciences. Released to date are the 2014 Food Trends Report, 2014 Biotech Trends Report, 2014 Contract Manufacturing Trend Report and 2014 Medical Device Report. More will be released over the next several weeks.
To read the 2014 Consumer Products Report, please visit: http://www.clarkstonconsulting.com/
About Clarkston Consulting
Clarkston Consulting is a different kind of management and technology consulting firm. We deliver a unique experience for market leaders within the Consumer Products and Life Sciences industries. Considering professionalism, expertise, and value as prerequisites, we take service a step further through our unyielding commitment to the success of people as individuals, both our clients and our employees. By combining integrity, adaptability, and a whatever-it-