For each Facebook or Twitter user who changes his or her profile picture to purple, Chevrolet will donate $1 to the organization. The automaker intends to donate up to $1 million through this campaign, dubbed The Purple Roads initiative.
“The Purple Roads initiative will drive awareness and support for the Road to Recovery program, which means more survivors,” said Paul Edwards, U.S. vice president of Chevrolet marketing, in a statement. “We hope at least 1 million people will help celebrate survivors and the people who support them by joining Chevrolet in the Purple Your Profile movement for World Cancer Day.”
Customers who are interested in finding out more about Chevrolet’s commitment to charitable giving, or the lineup of vehicles the automaker has to offer, can visit the McElveen Auto Group today.
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The McElveen Automotive Group is your source for new and pre-owned vehicles in the Charleston, South Carolina area. Visit one of our Charleston car dealership to find your next Buick, GMC or Chevrolet vehicle, or a truck or pre-owned vehicle from one of many different manufacturers. The staff at your local McElveen car dealership is dedicated to providing superior customer service, automotive maintenance, financing and more. Learn more by visiting http://www.mcelveen.com today!