The main aim of the digital signage network is to increase brand awareness through displaying the promotions and offers to customers.
Merseyrail already has the cloud-based software in use for internal communications, displaying the dashboard and KPI targets. The company will now be expanding the digital signage screens to around 7 other sites across the greater Liverpool area.
Thomas Philip, Business Analyst at Merseyrail, commented on digitalsignage.NET:
Making passengers aware of the MtoGo is important as it is a significant component of the end of journey experience for rail users. The digital screensprovide a more noticeablesource for shop offers and information compared to the static signage in place before.
The Samsung commercial screens are 32” landscape back to back, one faces the underground and one faces the shop.