Google Humming Bird brings a drastic change in SEO processes and techniques. Earlier processes include a great emphasis of keywords and keyword research but now after this update; Google search engine algorithm gives stress on long tail keywords. Humming bird equipped Google search engine with a capability to entertain more complex searching queries and make it more user interactive. Now it is not just search for some scattered words and letters from query rather it search for some meaning full words and check them against contents and Meta descriptions.
The Google Humming Bird also had a great impact on website rankings, as it has drastically changed the earlier methodologies of Search Engine Optimization. SEO executives used to give more emphasis on keywords stuffing to make it reliable according to the Google search algorithm but from now onwards this approach is no longer in use. After introduction of Google Humming Bird, contents and descriptions have to be according to the readability of user i.e. the content needs to be optimized according to the user so that they can understand it rather optimized it according to Google Searching Algorithm.
It comes out to be good news for white hat SEO optimizers and bad news for Black hat SEO optimizers. It removes the concept of Google Website Ranking after which no one can evaluate their website quality just judging its ranking. Also the site ranking now starts fluctuating as it search for more quality content. It has made content the winner of website ranking processes. Humming Bird make use of more organic search along with the help of LDA (Latent Dirichlet Allocation) algorithm.
Through use of Google Humming Bird; user can get quality results and searches by using their conversational searching queries. Unlike earlier user supposed to search queries in such a way that their targeted keywords give them the best result but now this new searching schema totally irradiate this problem by making the use of more organic search.
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