“If you’re a rapper, then you need to show that you can rap well at any time,” said The Slip Records Co-Founder, JClay. “With the cyphers, our artists have the opportunity to show the world week after week why we’re the best underground and soon-to-be mainstream record label.”
In only one year’s time, the series has received recognition from blogs across the United States, this being achieved with only grassroots promotion and no paid placements. Bloggers of underground Hip Hop have raved about the quality of the talent featured in the cyphers every week.
“People love to see who’s making the music,” said The Slip Records other Co-Founder, Supreme. “Blog moderators are consumers of music too so when they see [the cyphers] it’s just as appealing to them [as with fans].”
The cyphers also represent the genuine feel of the old school cyphers that would take place on a neighborhood corner or in the hallway of a building. Although the artists do have the opportunity for extra takes in filming if there’s car noises, strong winds, or loud bystanders, the cyphers are never scripted.
“We try to give the real raw and uncut experience,”
The Go Wit It Monday cyphers will continue to be featured each week and The Slip Records looks forward to celebrating over 100 consecutive weeks next year. If you’d like to participate in the weekly cypher to celebrate your craft and show the world what you’re capable of, visit www.TheSlipRecords.com.
For more information on all 17 artists and 4 DJ’s signed to The Slip Records, visit the website. If you’d like to interview either of the Co-Founders, JClay or Supreme, contact Heather Rose of Laurus Rose PR at (505) 227-7986 or by email at TheSlip@laurusrose.com.