The LeadSift Platform helps bring enterprise brands closer to their consumers. LeadSift sifts through vast amounts of social data from networks like Twitter and Facebook to identify consumers who are interested in buying products or services within a particular vertical or category. The delivery of these timely and relevant business opportunities can drive engagement that has a direct impact on sales.
“We’ve scanned and analyzed billions of conversations online to develop an algorithm that indicates relevance and purchase intent within social posts. This helps to provide insight to sales teams and marketers so they can take the right action” explains Kevin Dolan, VP of Business Development at LeadSift. “The number of opportunities that exist on social media is huge; agencies and brands alike need to be efficient in cutting through the noise and finding true value. The LeadSift platform helps them do just that. Our ambition is to turn social media channels into a significant revenue stream for the world's leading brands. Partnering up and working with Publicis we are already starting to see that for some of the world's largest brands."
“We are now witnessing a huge shift in the way consumers use technology on their paths to purchase”said Jessica Balter (Group Account Director at Publicis Modem). “Today’s consumers are self-initiated and self-directed;
About LeadSift: LeadSift (http://leadsift.com/
About Publicis Modem: Publicis Modem is a global digital agency network that works with world-class companies in more than 40 countries and has over 1,000 digital employees. Publicis Modem offers a holistic digital offering, including strategy and planning; award-winning creative design and execution; media research, planning and buying; search marketing; online and offline direct marketing; and technology enablement. Publicis Modem is part of the Publicis Worldwide network and a member of the Paris-based Publicis Groupe.