PRLog (Press Release)
VIDA Fitness at The Yards
- Jan. 27, 2014 - WASHINGTON, D.C. --
VIDA Fitness announced today that construction will begin this Saturday, February 1 on its newest location at The Yards development project in the Capitol Riverfront neighborhood at 1212 4th
Street, SE. The $6.5 million, 30,000-square-
foot fitness and lifestyle multiplex will anchor the Twelve12 mixed-use residential project developed by Forest City Washington, and like VIDA’s U Street flagship, the venture will include its affiliated concepts the Penthouse Pool & Lounge
, Aura Spa
and Bang Salon
. The four-level VIDA Fitness at The Yards
will deliver in phases with the grand opening of the Penthouse Pool Club slated for early July, Bang Salon opening its doors in mid-July, VIDA Fitness delivering in August and Aura Spa unveiling its fourth location in October 2014. This is VIDA’s sixth location, the fourth sites for both Bang Salon and Aura Spa and the second rooftop home for the Penthouse Pool & Lounge.
VIDA Fitness at The Yards will include the club’s full suite of services and facilities with fresh additions that are unique to this location. An Experiential Cycling Studio
will offer cyclists an immersive experience in real world biking situated in a tri-level, stadium-seating atmosphere with 30 stationary cycles. The Synrgy 360
globular multipurpose exercise apparatus will present a full-service training nerve center that can be individually tailored to exerciser goals focusing on interval training and functional movement. The Hot Yoga Studio
will provide an intensified heat environment with a specially designed, wall paneled insulation temperature-
warming system in a 1,500-square-
foot studio space. Well-appointed, gender-specific European sauna and steam rooms
will be located in both the men’s and women’s locker rooms.Also new to VIDA Fitness at The Yards is a 1,000-square-
foot Kids Zone
where parents may closely watch their children play. Child daycare assistance will also be available.
Plans for VIDA Fitness at The Yards call for a premier health club facility offering customized VIDA Exclusive classes, state-of-the-
art machines, nationally certified personal trainers and other high-end amenities that are characteristically found in VIDA’s other five DC-area locations. Designed by Stoneking-von Storch Architects of Charlottesville, VA and Hallock Design Group of Miami, FL, VIDA Fitness at The Yardswill exhibit a highly stylized atmosphere throughout the multi-level facility that is creatively designed into separate environmental zones and transitional spaces. Special to this site is an LED high-ceilinged illuminated atrium that extends 1,200 square feet.
VIDA Fitness is a revolutionary health club that presents a concentration of industry leading equipment that includes a wide variety of free weights, cable stations, machine weights and a multitude of treadmills, ellipticals, stationary bikes, rowers, Stairmasters and Step Mills. New top line enhancements introduced at The Yards location include cutting-edge Concept2
indoor rowers and Woodway
treadmills. VIDA Fitness also provides the most extensive array of specialized fitness programming that is unmatched in the national capital region with more than 100 group classes offered every week in three large studios and more customized instruction through private sessions and small group programs.
“We’ve made VIDA Fitness a desirable urban lifestyle destination and are delighted to introduce our wellness concept to the Capitol Riverfront neighborhood,”
said David von Storch, founder and owner of VIDA Fitness. “Whether you want to workout, chill out or simply hang out, this place has something for everyone and we believe it will be valued addition to the growing waterfront community at The Yards.”
Through VIDA’s secure website, The Yards location is currently accepting membership applications online with special pre-sales pricing at the lowest possible rates. Membership signups are available at: www.vidafitness.com/yards
By 2017, von Storch plans to have a total of eight VIDA Fitness locations opened and operating throughout the Washington, DC metropolitan area. This project brings the company 75 percent toward that goal. For more information on VIDA Fitness, please visit the website at: www.vidafitness.com
or on Facebook at: https://www.facebook.com/vidayards
. VIDA Fitness is owned and operated by its parent corporation Urban Adventures Companies, Inc. (www.uacompanies.com)