He’s been called The King of Spice, The Sheik of Savory, and The Duke of Delicious. Now, internationally recognized Gourmet Spice Designer Keith Lorren is releasing his Soul Food Collection for lovers of classic soul food cuisine to enjoy.
In the African-American experience, the foods we grew up with are as much a part of our collective history as the old black & white photos that sit atop our grandparents armoires.
However, for all of us seeking to recreate the experience in our own kitchens, it can often be disappointing to find that the over-salted, dry seasonings marketed as “soul food seasonings” leave something to be desired flavor-wise.
Anyone familiar with the spice industry will tell you that the method for producing these seasonings is pretty cut and dried, literally: Dry the ingredients, process them, add sodium and fillers, and package them up for sale.
So what makes Keith Lorren Spices different?
Chef Keith explains: “In most manufacturing processes the herbs are first dried out, which removes the essential oils that contain the bulk of the natural components that create the tastes we love. When these are removed from the seasoning, you lose a considerable depth of flavor in your food.”
“When you eat a piece of fried chicken, you want to taste various flavors. You want to taste thyme, sage, rosemary, peppercorns…
Using trade secrets learned while cooking in the Middle East and working alongside the Arab perfume makers, Chef Lorren has developed a one-of-a-kind method of spice production (found NOWHERE ELSE in the spice production industry) that allows the all natural, hand selected ingredients to retain their essential natural oils and flavorful aromas without the excess sodium and unnatural fillers found in most dry seasonings.
The result is a line of “stand alone seasonings” that can be used to flavor any dish by themselves, without the aid of another product.
Here’s what these very happy customers had to say about Keith Lorren Spices:
“I have been ordering the seasonings for the last year and OMG you will not buy any store brand seasonings anymore once you tried any of his seasonings. My favorites that I have to buy by the bulk are the Collard Greens, All Purpose, BBQ Rub, and Beef Oxtails, but don’t get me wrong the other seasonings are good as well. The videos are helpful and are good for ideas and how to make certain dishes stand out. You have a customer for life here.”
“These spices are just out of this world! They are the best spices I have tried. Keith’s unique way of blending all the spices is just breathtaking. I know he invented cooking!”
Chef Keith is no stranger to great taste. An internationally respected chef himself, he has worked alongside world-famous celebrity chef Matthew Ona in Shanghai, China, developed a following in countries such as Japan, China, Columbia, and the UAE, and has been featured on the Travel Channel and worked behind the scenes in recipe development on the Food network’s hottest shows.
The Inspiration for Keith Lorren’s Soul Food Collection, began closer to home, He explains: “My great-grandfather, Gene Johnson, was one of the first African-Americans to open a major restaurant in America, an Oyster shack in St Augustine, FL serving the likes of Lucille Ball, Clark Gable, Marilyn Monroe, and many other celebrities of the Golden Era.” The legacy of his family’s history, great cooking, and hospitality inspired him to share this very special spice collection with the world.
The Soul Food Collection includes: Keith Lorren’s All Purpose Seasoning, Fried Chicken/Poultry Seasoning, Seafood seasoning. Seasoned Sea Salt, Collard Green Seasoning, Beef Stew & Oxtail Seasoning, Grilled Steak and Hamburger Seasoning, Country BBQ rub, Scotch Bonnet Pepper Sauce, and Keith Lorren’s Dessert Spice.
Although currently unavailable in stores, Keith Lorren’s Soul Food Seasoning collection will soon be on shelves in select Pathmark grocery stores in New York and New Jersey. But you don’t have to wait; you can order your Soul Food Collection today from www.keithlorren.com/
Find out for yourself why everyone says Keith Lorren invented cooking, and demand them for your local grocery store!