PRLog - Jan. 26, 2014 - SAN MATEO, Calif. -- SO...THE QUESTION IS...WHAT IS THE BEST WAY TO MEASURE THE EFFECTIVENESS OF ADVERTISING?
Download "The Barrows Popularity Factor" ebook: $4.95 at www.barrows.com
THE ANSWER IS...SOME VERY EASY-TO-USE MATH THAT EVERY BUSINESS NEEDS TO KNOW.
THE MATH IS CALLED "THE BARROWS POPULARITY FACTOR," AND IT WILL SHOW YOU HOW YOU CAN ACTUALLY QUANTIFY THE RELATIONSHIP BETWEEN ADVERTISING AND SALES...
...THAT MEANS BUSINESSES OF ALL KINDS CAN USE THE MATH TO HELP THEM MAKE A LOT MORE MONEY!
At last, now you can actually quantify the relationship between your advertising and sales and you can use that information to help your company make a lot more money!
The math that lets you do all this is a very easy-to-use formula called "The Barrows Popularity Factor," developed by Robert Barrows, President of R.M. Barrows Advertising & Public Relations in San Mateo, California.
"The math will give you more of the information you need to make key marketing decisions with far less risk," says Barrows, and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk."
THE REASON THE MATH WORKS IS VERY SIMPLE:
The Barrows Popularity Factor reduces the relationship between advertising and sales to its lowest possible common denominator...namely:
In mathematical terms, the formula looks like this:
The Barrows Popularity Factor=How much did you sell (in units) divided by/ How much did you advertise? (in gross impressions)
The answer you get is a rate of return on gross impressions. (Gross impressions is the number of ads multiplied by the audience per ad.)
"Once you quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget," according to Barrows.
The math and how to use it are explained in a booklet called "The Barrows Popularity Factor" which you can download for $4.95 at www.barrows.com.
"With the math in 'The Barrows Popularity Factor,' businesses can start taking a lot of the guesswork out of their advertising and they can use the math to help them make a lot more money," says Barrows.
"So, whether you are trying to plan your advertising a month at a time, or whether you are trying to plan your advertising budget for the whole year, the best place to start is to start analyzing the effectiveness of your past and current advertising with the math in 'The Barrows Popularity Factor,' says Barrows. It will give you objective answers as to which advertising copy and which advertising media are producing the most effective results."
HOW CAN BUSINESSES USE THIS MATH AND WHY DOES IT WORK SO WELL?
Some of the questions that every business looks at regarding advertising are as follows:
1) How much should you spend on advertising?
2) How should you spend it?
3) What should you say?
4) What is the best media mix for your company and your advertising budget?
5) Which ads and which media are producing the best results?
6) Which media should you increase and by how much?
7) Which media can you decrease and by how much?
8) How is your competition spending their advertising budget?
9) How is your competition affecting the sales of your product and services?
...and a lot of other questions along these same lines.
"The answers to these questions are very complex and there is no way to quantify all of the intangibles that affect the sales of a product...intangibles like the demand for a product, the availability of product, the consumer's propensity to spend, whether you had a good sales force or a great sales force during the period of time of a specific promotion, your competition, and even the weather can't be quantified with cold, hard numbers, and all of these factors are intertwined,"
"Plus, everything about the product and everything that you do to promote a product, and everything in the marketplace that affects the sales of a product will be reflected in the 'Popularity' of your product...and that is the essence of 'The Barrows Popularity Factor.'" It measures the "popularity of a product and its promotion," and it lets you quantify the relationship between your advertising and sales," says Barrows.
"In short, the easy-to-use math in 'The Barrows Popularity Factor' will allow you to test and compare your advertising copy and media, better, faster and less expensively. Plus, it will give you more of the information you need to make key marketing decisions with far less risk," says Barrows. The math in The Barrows Popularity Factor can help you fine-tune your entire marketing program to help produce much higher sales and profit."
"So, before you try to decide the best way to allocate the rest of your advertising budget, take about an hour to read a booklet called 'The Barrows Popularity Factor,' says Barrows. The math is extremely easy to use and all of the calculations can be done by one person, in moments, with just a simple calculator."
"Plus, the math in 'The Barrows Popularity Factor' is universal and effective...and it's not just marketing man's mumbo-jumbo, it's cold hard math that can help businesses make a lot more money. The Barrows Popularity Factor math is essential business information for every business in every industry, he says, and anyone who spends any money on any advertising anywhere, should read this booklet immediately."
"So, any business that is currently trying to figure out the best way to spend their advertising budget should take a look at this math immediately,"
In addition to doing advertising and public relations, Barrows is also a sculptor, songwriter, author and inventor. You can see some of his sculpture at www.barrows.com/
The invention is a video tombstone called "The Video Enhanced Gravemarker " (U.S. Patent #7,089,495). You can see more about the Video Enhanced Gravemarker at www.barrows.com/
For additional information about measuring the effectiveness of advertising with "The Barrows Popularity Factor," contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California at 650-344-4405, www.barrows.com.