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Wine Tasting Impresario Grapestobottles Hosts Taste of Portugal Wine Tasting in Chicago February 22

Chicago-based company turns to social media marketing specialist PopUp Republic to promote event at Dana Hotel & Spa to trendy oenophiles

PRLog - Jan. 24, 2014 - CHICAGO -- Grapestobottles has a business model that sounds like a lot of fun:  it combines wine tasting and socializing, offering wine tasting enthusiasts the opportunity to savor great wines from around the world while subscribing to its dearly-held philosophy that the best wines are the ones we drink with friends.  It hosts social gatherings in environments that enhance the experience — from classy hotels to county zoos — in Chicago, Milwaukee, St. Louis, Cleveland and Los Angeles.

On February 22, Globestobottles teams up with Chicago’s luxurious Dana Hotel & Spa in presenting Taste of Portugal Wine Tasting, offering 24 fine wines from various wine growing regions of Portugal in two sessions.  It is as much about the socializing as it is the wine tasting, with patrons being treated to refreshments and hors d’oeuvres as they mingle and meet fellow wine lovers

While curating the wine selections and planning the events are labors of love, the company is faced with a supreme marketing challenge.  It must reach a local consumer base for a series of one-night events, one city at a time.  For this task, it has sought out the assistance of PopUp Republic, a national social media marketing resource for pop-ups whose service is perfectly suited to the needs of Grapestobottles’ one-time, multi-city events.

To reach as broad a customer base as possible and convert them into paying patrons, PopUp Republic is employing a variety of social media initiatives.  Its website, while operational barely a year, already experiences an annual run rate of over 1 million page views.  Grapestobottles’ February 22 event enjoys a full profile (http://www.popuprepublic.com/chicago-pop-up-events/4268-g...) and a prominent position on the website’s directory, along with an Eventbrite ticketing service attached to the listing itself.  The site of the event is pinpointed on an interactive map on the website, and PopUp Republic supports the listing with a strategic twitter/hashtag campaign leading up to the event.  In addition, a press release is distributed to leading Internet search engines, to which PopUp Republic periodically links via Twitter to bring added exposure.  This comprehensive social media marketing service only cost Grapestobottles $79.50, which it more than recoups by selling two tickets to its event.  As a result, Grapestobottles can put all of its concentration on planning and hosting the event itself.

For further information on Taste of Portugal Wine Tasting, email wine@grapestobottles.com. For further information on PopUp Republic, email info@popuprepublic.com.

Jeremy Baras

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Source:PopUp Republic
Location:Chicago - Illinois - United States
Industry:Event, Lifestyle
Tags:wine, event, Chicago, social, portugal
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