On February 22, Globestobottles teams up with Chicago’s luxurious Dana Hotel & Spa in presenting Taste of Portugal Wine Tasting, offering 24 fine wines from various wine growing regions of Portugal in two sessions. It is as much about the socializing as it is the wine tasting, with patrons being treated to refreshments and hors d’oeuvres as they mingle and meet fellow wine lovers
While curating the wine selections and planning the events are labors of love, the company is faced with a supreme marketing challenge. It must reach a local consumer base for a series of one-night events, one city at a time. For this task, it has sought out the assistance of PopUp Republic, a national social media marketing resource for pop-ups whose service is perfectly suited to the needs of Grapestobottles’
To reach as broad a customer base as possible and convert them into paying patrons, PopUp Republic is employing a variety of social media initiatives. Its website, while operational barely a year, already experiences an annual run rate of over 1 million page views. Grapestobottles’
For further information on Taste of Portugal Wine Tasting, email firstname.lastname@example.org. For further information on PopUp Republic, email email@example.com.