‘ROAD’ creator, and ALU founder and CEO Abramo Manfrotto, commented: “Cognoscenti understand that it’s not just about product anymore but getting the customers engaged with the physical store! This includes fixtures, flooring, lighting, sound, visuals, scents and an overall engaging atmosphere to allow retailers to be successful.”
“The world is increasingly connected and it is vital for brands to stay on top of consumer’s attitudes and upcoming lifestyles. Trends are co-created by all of us, and we all somehow identify what is happening on the collective sphere, whether we are conscious of it or not. Actionable knowledge of these trends results in bottom line benefits to retailers. Trend Union has over 25 years of accuracy in sorting out, decoding and crystallizing cultural messages, and we enjoy sharing this information with ‘ROAD’ attendees!” Emmanuelle Linard, TREND UNION/EDELKOORT INC.
ROAD features an array of workshops, speeches, demonstrations by international trendsetters, retail experts, and creative influencers. The schedule offers a comprehensive overview on how the retail and visual merchandising worlds can use external components to stimulate consumer response.
Partners of ROAD include: A.C. Lighting, ABC Mannequins, Activaire, Allan Nathan, Coloredge and The NWBLK (http://www.thenwblk.com).
ABOUT ROAD, THE RETAIL DESIGN SHOW:
ROAD is a retail movement rather than just a simple event. ROAD is a mobile concept, traveling around the world in key locations to bring the premier influencers of retail and design to local environments.
ROAD is an international project bearing a local lens. Different than other tradeshows, ROAD features a visionary educational program, allowing guests to choose what they want to see and learn about. Learn more: http://www.retaildesignshow.com/
ABOUT ALU, INC.
ALU is an international company with more than 25 years of experience catering to the retail world. Since its founding, ALU has partnered with many leading international retailers and premium brands such as Bloomingdale’
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