“Gyms are always running no-enrollment fee offers,” said Mock. “These offers are good offers, but not always as effective as they should be, because potential members just don’t value them. They don’t really feel like they are getting a good value, so it’s not enough to draw them in.” To make this kind of fitness marketing offer really effective, Mock recommends to his clients that they do one simple thing – put it on a gift card.
Mock started Fitness Giftcards.com because he saw a need for a promotional tool that could capitalize on the value that consumers see in gift cards. Mock observed that “people won’t take a second look at a $50 coupon on postcard, but put that same offer on a nicely designed piece of plastic that looks just like a traditional gift card, and all of a sudden that same $50 savings suddenly has tremendous value.” The cards are unlike traditional gift cards, in that they don’t require a dollar amount to be loaded via technology on the card and then tracked and spent using special equipment that most gyms don’t have. Simply print the offer on the card and start distributing the cards via some creative fitness marketing strategies that Mock is happy to provide to his customers.
“The best part of this strategy,” Mock continued, “is that you don’t have to compromise the value of your services for the sake of your fitness marketing strategy. This is discounting, without providing a discount. You’re still charging an enrollment fee; you’re just generously donating their method of payment. They feel like they are losing something if they don’t use the card.”
For more information on using Fitness Giftcards as part of your fitness marketing plan, as well as information on Mock’s distribution strategies for the cards, visit http://www.fitnessgiftcards.com or call 904-807-5950.