The Philippine participation in the 2014 Winter Fancy Food Show was organized by the Philippine Trade and Investment Center (PTIC) in San Francisco led by Philippine Trade Commissioner Michael Alfred Ignacio, PTIC Los Angeles led by Trade Commissioner Jose Ma. S. Dinsay and the Center for International Trade Expositions and Missions (CITEM) with their Delegation Head, Deputy Executive Director Ma. Lourdes Mediran. The ten Filipino companies participated in the trade show were the Celebes Coconut Corporation, GSL Premium Food Export Corporation, Herbanext Laboratiories, Islamic Da’wah Council of the Philippines, JNRM Corporation, Malagos Agri-Ventrue Corporation, Marigold Manufacturing Corporation, Pacific Isles International Trading, Inc., Prime Fruits International, Inc., and the Raw Brown Sugar Milling Company, Inc. The Philippine International Trade Corporation also provided popular
Filipino products to be displayed on the show. Among these products are the pili nut, the
Philippine coffee, organic brown, black and red rice, virgin coconut oil, dried fruits and fruit juices.
During the press conference, held on January 21, 2014 at the Philippine Center, Deputy Consul General Jaime Ramon T. Ascalon stressed the important role and invaluable contribution of the Department of Trade and Industry (DTI), through CITEM, in raising the quality and awareness of Filipino food products in the world stage. He also highlighted the role played by Filipinos and Filipino Americans alike in contributing to the production and marketing of these food products.
Another highlight of the press conference was a presentation by Trade Commissioner Jose Ma. S. Dinsay on promoting Philippine Specialty Food in the United States. With an official food brand of Food Philippines the DTI, through its international trade offices and CITEM, aims to promote Philippine food products that are natural, organic and heritage (manufactured with love and care).
Executive Chef Thomas Weibull, Filipino Swedish American and 2012 Kulinarya winner, and Mr. PJ Quesada, Vice President for Marketing of Ramar Foods and Founder of the Filipino Food Movement, were also present during the press conference to discuss about Filipino food in the United States. They also talked about elevating Philippine cuisine, the challenges involved in it, as well as the strong potential for Filipino food and Filipino cuisine to be one of the major foods enjoyed worldwide.
According to CITEM Deputy Executive Director Ma. Lourdes Mediran, premium Philippine food products, such as those exhibited at the Winter Fancy Food Show, are high quality products that are manufactured with care. In effect, the Filipino exhibitors enjoyed a favorable reception from brokers, distributors, retailers and guests during the trade show. Approximately 300 prospective buyers visited the Philippine Pavilion during the Winter Fancy Food Show. As a testimonial to the country’s very successful participation in the trade show, Raw Brown Sugar Milling Company, Inc., one of this year’s exhibitors, happily announced that they booked a substantial “on-the-spot”
Michael Alfred Ignacio
Michael Alfred Ignacio