LA Marketing: How To Avoid Being A Workaholic
SPRINGDALE, AR, January 2014 – Productivity guru Tim Ferriss, author of the best-selling book “The 4-Hour Workweek,” popularized the idea that many seemingly difficult pursuits — running a business, getting in shape, learning a language — can be achieved in much less time than most of us imagine.
Ferriss started out as a small business owner working 90-hour weeks to grow his online supplement company, BrainQuicken. Dissatisfied with his workaholic lifestyle, he transformed the way he used his time and spent his days. Focusing in on the effective use of his time quickly increased sales and helped him drastically cut his hours.
Here are Ferriss’ two best tips for small business owners who want to be more productive and effective with their time:
Schedule an 80/20 analysis of your efforts once a month.
Doing a regular 80/20 analysis helps you identify the most important things you should be focusing on. Essentially, you determine the 20% of activities that are producing 80% of results that you want, as well as the 20% of activities that are consuming 80% of your time. Then examine the overlap or lack thereof. “As a business owner, it’s very easy to fall into the trap of being busy, and being busy is not necessarily productive,”
Get a grasp on your email.
“Email eats so much time,” says Ferriss. “First, because it’s everyone else’s agenda for your time, often including manufactured emergencies. Second, email allows you to fool yourself into thinking you’re being productive.”
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