The partnership will focus on three main objectives in 2014. They will develop joint projects for both customers in Europe and the U.S. They will actively share knowledge and expertise within both of their pop-up communities. Finally, their ultimate goal is to create synergies to successfully support all kinds of pop-up projects.
“We are so excited for this new endeavor with Spacified,” said Jeremy Baras, C.E.O. of PopUp Republic. “They are quickly becoming a force within the European pop-up scene, matching up owners of temporary space with retailers looking to pop-up in Belgium. “
“PopUp Republic has successfully developed into a leading pop-up directory which is highly complementary to our marketplace for short term rentals. On top of that partnering with PopUp Republic gives our pop-up retail community direct access to expertise and services in the US. “ said Patrice Fleurquin, Founder of Spacified.
Over the next few months, they will jointly introduce several initiatives to support the pop-up industry, with a strong focus on pop-up retail, pop-up restaurants, and urban development.
PopUp Republic (www.popuprepublic.com) is the leading social media marketing resource for pop-up stores, pop-up restaurants, pop-up events and pop-up spaces. It provides the only central directory for pop-ups and uses a variety of marketing and social media tools to promote them.
Spacified (www.spacified.com) is a marketplace for short-term rental of locations in retail, work and events. Their mission is to enable a responsible and creative usage of physical space. Through their platform, Spacified helps designers, brands and startups to find the temporary physical space they need.