This is a forward thinking project that works closely with fashion and is aimed at raising awareness for the homeless in Manchester.
Clarke Gough Shopfitters, can be found at http://clarkegough.co.uk, based in Manchester, saw the success of this project in Brazil and made it their aim to bring the project to the UK. As they are shopfitters by trade it was easy for them to design and build the shop space for the event.
Manchester Arndale very nicely decided to help the event and offered time and resources to the event, even offering a large space in the centre of the shopping centre for The Empty Shop.
The Mustard Tree is a charity in Manchester that works very closely with the homeless. They stand to gain a lot from the efforts of Clarke Gough and The Empty Shop. They've offered to help staff the event with current beneficiaries of their efforts who are being helped out of homelessness.
The event hopes to bring the public closer to the issue of homelessness that they see almost every day. Everyt ime a person donates they'll get featured on the Donor Wall of The Empty Shop after having a polaroid picture taken of them which will build and build throughout the 10 days the even runs.
This great concept see members of the public donating clothes to The Empty Shop. A host of fashion bloggers, stylists and prominent members of the fashion industry will be waiting in the shop to transform the donated clothes into beautiful collections.
The best part of this is that each night, The Empty Shop is emptied, and the whole process starts again. The donated clothes will be given to the homeless in Manchester who are in need of warm winter clothes. The rest will be donated to the Mustard Tree who can further raise funs by selling them in their charity shops.
0161 820 5471
0161 820 5471