The book is written exclusively for medical professionals running their own practices in a highly competitive marketplace. It explains how and why in the information age, branding is the gold standard on which new patients will measure trust about a healthcare practice. It provides innovative branding strategies that can help promote a medical practice in a convincing and cost-effective manner.
Naren says: “Branding is the greatest lever available to healthcare practitioners to build a sustainable practice that continues to grow from strength to strength irrespective of the increasing market competition.”
‘Your Practice, Your Brand’ is designed as a practical handbook with useful tips, real life examples, case studies and authoritative reports that doctors can employ in their everyday practice and marketing activities. The book also provides resources at the end of each chapter, which facilitate action and implementation of everything that has been explained in that chapter.
Doctors can purchase this book through Amazon.com, or visit Ekwa.com to download a digital copy online.