The dashboard is available to existing SEO and SEM customers and brings together key analytical information about the performance of their websites including link position, competitor analysis and ranking. Combined with custom analytical reporting the marketing dashboard also provides opportunity for input by the customer.
Access to features in the Marketing Dashboard is controlled by the SEO/SEM plan that is being used by the customer. One of the major features is the keyword rankings and visibility report which demonstrates a websites visibility by search engine - it's essential that websites have good visibility on major search engines and site visibility is controlled by many factors.
The Marketing Dashboard gives users the opportunity to view their keywords and also change those keywords for their websites.
“We looked at a number of dashboard products for customers and we found them to be too confusing” Dallas Dogger, CEO said. Our internal brief to our developers was to develop a dashboard that was easy to use and easy to read and one that did not confuse customers with a whole range of information not relevant to the website.” He said.
The dashboard provides real information that website owners can use to determine the effectiveness of not only their keywords but how effective their link building campaign is. It is easy to compare month by month the performance of the website using these key factors.
For our premium customer’s comparison information is provided on competitive websites which is paramount to fine tuning special offers to be competitive in the marketplace. The Marketing Dashboard is part of the suite of products that WebStor offer including website design, graphic art, professional photography and SEO/SEM services.
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