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RNG & Associates, Inc. See 2014 Positives In Projected Consumer Spending Trends

FLORAL PARK, NY – The previous 2013 year has been an extremely solid period for RNG & Associates, Inc., the direct marketing firm representing some of the country’s most innovative products in the food, personal care, and electronics industries.


RNG & Associates Team
RNG & Associates Team
PRLog (Press Release) - Jan. 22, 2014 - FLORAL PARK, N.Y. -- The company always strives for consistent growth and improvement in their results, and as such they are paying close attention to industry trends and consumer buying patterns during this holiday season to keep them one step ahead of their competition. As the year comes to its conclusion, the outlook for 2014 is even better.

Why RNG & Associates, Inc. Are Projecting An Even Better 2014

The current trajectory of trends in this industry is particularly good news for RNG & Associates, Inc., alongside the clients they represent. The company is already excited about the prospects for 2014, with consumer spending showing a strong increase nationwide. While consumers are still particular about the types of products they buy, personal and gift spending have been the main budget winners for consumers, who are showing no reluctance to part with their money for the right products.

A spokesperson on behalf of the company said, “We are currently experiencing a sharp upturn in the number of consumers interested in the products we handle. We represent some of the best products around, from automotive care, food, home cleaning and entertainment. While it is no surprise that people are interested in the brands we represent, there is certainly a stronger sense that people know what they want, and are happy to spend to get it. This is good news for our business, and great news for our clients as we strengthen our partnerships in going into 2014 with substantial and sustainable expansions.”

RNG & Associates, Inc. works with consumers in directly, connecting with individual shoppers to discuss different products with them. This in-person, on-site approach helps brands establish better consumer engagements, while delivering profitability. As the holiday season gets into full swing, consumers are progressively becoming more concerned with buying gifts for the loved ones.

While the Internet has changed the game to a certain extent, RNG & Associates, Inc. knows that a direct and personal approach is still the best channel for sales and marketing. Statistics show consumers still prefer to buy in person, and so this must be factored in to the equation when deciding on the most effective ways to present products and services to market.

Consumer Confidence Is Driving Further RNG & Associates, Inc. Growth

RNG & Associates, Inc. is getting behind industry trends, and championing these results to clients and consumers alike. The Deloitte Annual Holiday Survey showed a marked increase in consumer confidence into 2013, which can account for much of the positive growth the company has experienced across its core markets. Gifts and holiday spending is higher than ever, and expectations put growth in the sector at over 12% annually. With innovative products targeting specific needs, RNG & Associates, Inc. feels these conditions are perfect for its onward expansion.

A spokesperson for the company said, “In our line of business, we work with consumers on a daily basis, and they are telling us that they are happier to spend than ever before. This is a huge positive for us, and it makes it easier for us to find the right products and services for their needs – things they cannot secure so easily elsewhere.”

The report highlighted a growing trend for consumers to prefer local sourcing, working with brands and with companies at a more local level. With RNG & Associates, Inc. representing some of the country’s leading and local consumer brands in the food, electronics, personal care and cleaning, this provides an additional angle for the company in reaching out to those most interested consumers during their in-store promotions.

RNG & Associates, Inc. also benefits from another advantage in the process, with a range of incentives and rewards available for first-time buyers. This means that the company can offer more competitive terms on the products they represent, helping to secure the engagement early on and due to the quality of these products, establish long-term brand loyalty. According to a recent report on consumer trends by Accenture, consumers are expecting to spend more money this holiday season, but they are still motivated by rewards and incentives. This works well with the RNG & Associates, Inc.’s business model, as their business model allows them to offer introductory prices that makes their promotions more appealing to the public.

Consumers are also shopping much earlier in 2013 compared to 2014, and this is another trend the company is looking to benefit from. One manager suggested that this could lead to the busiest holiday season yet. “Consumers are shopping much earlier than in previous years, with some starting as far back as Black Friday. Innovators now have to be even quicker to get their holiday products out there, while our team is expecting to work increasingly hard over the coming weeks toward achieve measurable results for their clients.”

Commenting on these positive trends, a spokesperson for RNG & Associates, Inc. suggested, “This is great news for the team, and a fantastic development for all of our clients that work so hard to develop innovative and marketable products. Our promotions are now even more enticing for consumers, thanks to the rewards we are able to offer, and we are already seeing this reflected in droves more consumers stopping by our in-store kiosks to find that perfect gift.”

About RNG & Associates, Inc,

RNG & Associates, Inc. is one of the leading names in on-site promotions, working across a range of industries, from catering, personal and automotive care, cleaning and electronics, to take brands closer to their consumers. With extensive experience in marketing and sales, they generate extraordinary results from their in-person campaigns. These promotional marketing methods provide better brand loyalty in the long-term, while producing short-term results from interested consumers.

RNG & Associates, Inc. takes their integrity as a business extremely seriously, and that is why product quality and safety are of utmost concern in their representation. The company promotes products in an open and honest way, allowing them to build sincere and strong relationships with consumers and in turn bringing their clients to the pinnacle of success.

Media Contact
RNG & Associates
(516) 647-7591


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Source:RNG & Associates
City/Town:Floral Park - New York - United States
Industry:Advertising, Marketing
Tags:RNG & Associates, Marketing, floral park, new york, (516) 647-7591
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