Jacksonville, Fla. Multimedia production company, Easy Edit Video unveils its new green screen studio, designed specifically to address the increased demand for high-quality, budget-friendly videos by businesses and organizations competing for your attention online.
“Every business has a website, and now with our in-house professional studio set-up, any business can afford to quickly add video content that can be used to better market their products and services,” says Easy Edit Video President David Zuckerman.
Online measurement company comScore reports that 89 million people in the United States are going to watch 1.2 billion online videos today. According to Internet Retailer, visitors who watch product videos are 85% more likely to buy than people who don’t watch the videos. Also, internet users overwhelmingly agree they would rather watch a video than read a page of text, and they are more likely to act on what they saw.
“Internet video is the most powerful and affordable marketing tool we have seen in decades,” says Zuckerman. “Creating an effective internet video doesn’t have to be a major Hollywood production. We’ve streamlined the process so we can shoot and edit a 60-second video in just two hours."
Easy Edit Video’s unique process includes a new green screen studio wall, which is used for chroma key compositing. In short, it’s a special effects technique used to layer two images together. By recording a client in front of a professionally lit green screen, Easy Edit Video can replace the green background with video, images or graphics. This strategy—used in news, motion pictures and video gaming—reduces expenses and enables a client to talk about their business while showing the visual content that tells their story.
“Easy Edit Video has always been my ‘go to’ videography choice and now with their new in-house professional studio, they can serve all my production needs, ” says Kathy Garrett Lacivita with ruckus Advertising + Public Relations.
Easy Edit Video’s new studio also includes a teleprompter, making it easy for clients to deliver flawless on-camera presentations. “It’s a one-stop professional shop,” says Zuckerman. “It allows us to meet the multimedia needs of local businesses in a way that perhaps they couldn’t afford before.”
About Easy Edit Video
Clients include the University of North Florida, Ring Power, Bolles School, Deutsche Bank, Florida Department of Transportation and Florida National Guard.
Easy Edit Video is located at 8431 Baymeadows Way, has proudly served the First Coast since 1993, and is a certified City of Jacksonville Small Enterprise Business.
David Zuckerman, President
Easy Edit Video