Prime Scripting Delivers Copywriting Services that Educate in 2014

BELFAST, Northern Ireland - Jan. 22, 2014 - PRLog -- Business and website owners have to be in a very obscure industry to be able to completely disregard the basics of the web and SEO. Of course, they could just be ignoring the basics because they find them overly complex and inaccessible. To combat this very real issue, Prime Scripting, a provider of copywriting services, and Mike Porter will be creating an on-going series of informative yet simple articles.

The Mythical PageRank Algorithm

The focus of the first 2014 entry to appear on the PrimeScripting.com blog is PageRank, the mythical algorithm developed by Google cofounder Larry Page. First developed at Stanford University in 1996, it took a further two years before Page and fellow Google cofounder Sergey Brin to reveal their findings in a 1998 research paper. Nowadays, PageRank is the gold standard by which Google judges the quality of websites.

SEO Lessons for the Real World

Even junior-level assistants in a media consultancy will be aware of PageRank. The problem is that the people who really need to know the knowledge don’t. Prime Scripting and Mike Porter are eager to point out that key principles can be passed on quickly, easily, and effectively. Small business owners will even be able to personally apply the lessons to their business.

Why PageRank is Important

In terms of SEO focus, PageRank should hold a considerable percentage for website owners. Considering Google’s definition of PageRank, it is readily apparent why the search and technology giant values the algorithm so highly:

“‘PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.”

Obtain Backlinks to Succeed

The fundamental lesson of the definition is that small business owners need to focus on obtaining links back to their websites, which is how the term ‘backlinks’ originated. All things considered, small business owners need to prioritise the acquisition of backlinks if they want to improve the PageRank and subsequent success for their website.

Avoid Resorting to Unscrupulous Methods

Mike Porter explained in greater depth the concept of PageRank and the need to obtain backlinks without resorting unscrupulous methods, as Google will heavily punish websites that adopt such a strategy. The advised strategy, as outlined by Mike Porter of Prime Scripting, is for business owners to depend on their expertise to create informative articles and then share these with related websites in exchange for backlinks.

The Merits of Working Hard

When commenting after the release of ‘An Introduction to PageRank and Your Website’ on PrimeScripting.com, Mike Porter had the following to say:

“The web is filled with false promises of instant success. You absolutely cannot fall for these promises. If Google finds out that you have been paying for backlinks then the progress of your website goes right back to the beginning. It just isn’t worth the risk to your brand and your livelihood.”

The Story Behind Prime Scripting

Mike Porter founded Prime Scripting Ltd on the ambition of delivering imaginative copywriting services that clients would always be delighted to receive. Furthermore, he wanted to create an agency that would seamlessly blend classic writing principles with SEO techniques required by modern technology. Queries can be made to greetings@primescripting.com or +447808077562, and lots of helpful info can be discovered at www.PrimeScripting.com.