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UK Entrepreneur employs the power of crowd funding to save childrens lives

Business man Graham Lea has launched a funding campaign with indiegogo to bring together University research, advanced manufacturing and a charity organisation in an effort to reduce child deaths caused by Malaria in Africa.

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insect repellent T shirt
insect repellent T shirt
PRLog (Press Release) - Jan. 22, 2014 - WICKFORD, U.K. -- The fight against Malaria often makes the press and rightly so. The disease is a killer and despite the huge effort being made to eradicate the disease it still claims lives at an alarming rate. Figures vary depending on the source but most conclude a child dies every 60 seconds, that's 1440 a day dying right now. Its not a quick death but painful and lingering ending in coma then death. I don't want to upset readers here but these are facts and if we are going to have any chance of beating this disease we have to face the facts. All over the world people and organisations are working hard to fight the disease and give aid to the people it effects most. Over the last 10-15 years the infection and death rate has been halved, an impressive feat. Malaria is not confined as most people think to Africa and India it actually effects half the world population. Take the UK and the USA, over 2000 people contracted the disease in these counties last year.

The mosquito is the enemy injecting each person it feeds from with the Malaria parasite. A vacine is on the way but it will be many years before it can be declared effective and safe so how can we fight back in the mean time?

Mosquito nets have been the frontline weapon of choice but we are not getting enough out there and there is no guarantee they are being used correctly if at all. Insecticide spraying is also effective but very rarely is used in the more rural areas like Zambia. There are also insect repellents that are proven to be highly effective. Research done by the University of Minho Portugal has led to a manufacturing technique allowing us to incorporate a safe and approved insect repellent into clothing with an important twist. This type of repellent is used in patches that are very effective, they make the wearer invisible to the mosquito. The downside is these patches are only good for a maximum of 48 hours. The solution applied to the Minho clothing is permanent. Regardless how often the garment is worn or washed the repellent effect is always strong. The final product will be colourful T shirts incorporating the highly effective insect repellent solution. Perfect for kids to wear and share.

Business man Graham Lea has brought together this research and development, and a manufacturer who specialise in bio-functional clothing. The Butterfly Tree charity who work with children on the front line in Africa will provide the distribution to at risk children in Africa. Like all projects of this nature there is the issue of how to fund it.

All the charities and organisations working around the world fighting Malaria agree this type of new innovation and approach is crucial and will give a strong boost to the fight. It adds another weapon in the armoury and works in conjunction with mosquito nets and all the other techniques applied in reducing the disease. The downside is the funds available are earmarked and being used on the current tactics and products. The funding has to come from a new source. The rise in crowd funding platforms seen in recent years has been great with many deserving and inspirational campaigns achieving great things.

Graham set about building a campaign using the world leading crowd funding website indiegogo.com. The campaign went live very recently and now the hard push to promote the campaign begins. if successful the campaign can be repeated and the project will be able to make a serious contribution in fighting this awful disease.

http://www.indiegogo.com/projects/help-us-to-fight-malari...


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Contact Email:
***@effjey.co.uk Email Verified
Source:Effjey Ltd
City/Town:Wickford - Essex - United Kingdom
Industry:Health, Society
Tags:malaria, children, charity, clothing, crowdfunding
Shortcut:prlog.org/12271541
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